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Posts Tagged ‘2011 NBA Playoffs’

ESPN Might Supplement Olympic Bid with Offer of Disney Marketing

In an effort to keep up with NBC’s Olympic bid offer, ESPN might supplement its TV rights proposal with the additional marketing strength of Disney, Sports Business Daily reports.

Think Mickey Mouse with the Olympic rings. That’s what ESPN is considering…A deal being considered would make Disney a member of The Olympic Partner (TOP) program, the International Olympic Committee’s marquee sponsorship group, and grant the entertainment company licensing and intellectual property rights. Disney and ESPN executives haven’t made a final decision about how such a deal would be structured, and it’s unlikely the company would pay the $100 million over four years that other TOP partners pay. But senior sources close to the company’s bid believe a Disney sponsorship would distinguish it from its broadcast competitors during rights negotiations by marrying the Olympic rings with Disney’s immense global entertainment assets and familiar content popular with youth across the globe.

In 2003, during the last Olympic rights bidding, NBC’s parent company GE agreed to a $200 million deal to become a TOP sponsor for the 2005-08 and 2009-12 quadrenniums. That $200 million commitment was added to the $2 billion NBC bid for the 2010 and 2012 Olympics, bringing the total value of the deal to $2.2 billion and dwarfing other bids.

The International Olympic Committee will hold bidding for the 2014 Sochi and 2016 Rio de Janeiro TV rights package on June 6-7 in Lausanne, Switzerland. Organizers have said they expect to match or exceed the $2 billion that NBC paid in 2003.

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Real Madrid coach has underling speak to media

Can you imagine Rex Ryan sending the Jets’ defensive coordinator out to brief the New York press in advance of a big game? Well, that’s essentially what Real Madrid coach Jose Mourinho did before his team’s 1-1 draw with Barcelona, having assistant Aitor Karanka take to the dais in his stead. Some members of the Spanish press were not amused, and many of them refused to play along. Mourinho felt the press had disrespected his assistant, so when the game was over and a writer from AS asked a question, Mourniho turned the table and said, “Are you the director of AS? If not, I can’t reply. According to your philosophy, if you won’t speak to my number two, I will speak only to the directors.”

The Telegraph said his “transparent intention” was to shift the focus and pressure away from his team and onto himself. Rex Ryan would be proud.