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Posts Tagged ‘Around the Horn’

Sunday Night Football King For 3rd Straight Week

Not even a watermelon in the face could knock off NBC’s Sunday Night Football as primetime king on Sunday evenings.

The Miami-NY Jets game earned a 13.0 overnight and a 21 share, defeating a slew of network season premieres, including The Amazing Race, Extreme Makeover: Home Edition, and Family Guy.

Last night’s game was a 10 percent ratings increase over last year’s Week 3 game between Indianapolis and Arizona.

The top two markets for Jets-Dolphins came from the state of Florida (Miami & West Palm Beach), but third on the list was Las Vegas, earning a 22.2/32.

Are those retirees that couldn’t find a condo at Del Boca Vista or were the Dolphins -1.5 just that enticing to gamblers in Sin City?

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SBJ: Super Bowl Ad Spots Nearly Sold Out

If football ad sales are any indication, the ad recovery the business is seeing this year is the real deal. As we reported last week, ad sales look to be strong for the upcoming 2010-2011 season, but we had no idea they would be this strong.

Sports Business Journal‘s John Ourand reports that Fox has sold out nearly all of its Super Bowl spots at around $3 million a pop.

So far, CBS, NBC, ESPN and NFL Network all say they are at least 90% sold for the season, which is still a few weeks away from starting.

So what is behind the strong comeback? All of the networks seem to agree on that one:

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