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Posts Tagged ‘Betsy Morgan’

The WebNewser Ticker: Katie, Betsy, DNC/RNC

  • B&C’s Paige Albiniak writes about Katie Couric‘s online strategy for her upcoming daytime talker. “Facebook and Twitter are must-haves for any social media strategy,” says David Kite, Disney-ABC Domestic Television’s (DADT) vice president of marketing. “Facebook is a great place on which to put content and have conversations, while Twitter is a great place to put the word out. Both tools are heavily integrated into the show going forward.”
  • Former Huffington Post CEO turned The Blaze executive CEO Betsy Morgan is interviewed by Crains: “Any time you’ve got a specific point of view, whether it’s left, right, blue, green, purple, you’re going to have advertisers who say this will not resonate [with their clients]. Once you reach a certain scale, those issues go away. You didn’t see a lot of oil and gas advertising on The Huffington Post early on; you see a lot of oil and gas advertising there now.”
  • More from that WSJ article on the conventions, specifically the digital elements: “Time magazine, for example, has formed a partnership with Foursquare, a location-based mobile check-in service, for the conventions, in which Time has provided content that users can unlock when they get to certain locations in Tampa and Charlotte. CNN has joined with Facebook to gather political sentiment from its users.”
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So Long GBTV, Glenn Beck’s Web TV Network To Rebrand As TheBlaze

One year after officially announcing his new web-TV venture GBTV, former Fox News host Glenn Beck is changing it up. Beck’s company, Mercury Radio Arts, will merge GBTV with, its news and opinion website, and, its eCommerce site, into one multimedia company, to be called TheBlaze.

As part of the merger, GBTV will now be called TheBlaze TV. CNN’s Steve Krakauer spoke to Beck about the change:

“I didn’t like the name GBTV from the very beginning for a couple of reasons,” Beck said in an exclusive interview with “One, it’s a little egocentric, and two, it’s television, which doesn’t describe necessarily what we do.”

Executives at GBTV and TheBlaze, who include former Fox News executive Joel Cheatwood, Premiere Radio Networks executive Kraig Kitchin and former Huffington Post CEO Betsy Morgan will take on slightly tweaked roles in the new venture as co-presidents, each overseeing an aspect of the new company. More information on those roles, after the jump.

For GBTV, the move helps align the company’s fastest-growing properties under one umbrella. has quickly established itself as a viable news and commentary site, while GBTV continues to add new subscribers every month. By combining resources and a name, the company may be able to shuttle visitors back and forth, and make it easier for new visitors to wrap their head around the products the company produces.

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Glenn Beck 2.0: What Happens Next?

Outgoing Fox News host Glenn Beck is the subject of an in-depth piece by the New York Observer. The weekly paper compares Beck to the fictional media tycoon Charles Foster Kane from Citizen Kane.

The comparison is apt, the Observer notes, as Beck grew up listening to Orson Welles‘ radio plays, and named his company, Mercury Radio Arts, after Welles’ radio program.

The Observer speaks to Mercury staffers, including CEO Chris Balfe, The Blaze chief Betsy Morgan, and even a young sound technician. Update: While the Observer did speak to Morgan, quotes from Balfe and the sound tech were from other sources. It paints a fuller picture of Beck’s media empire, beyond the TV set. It also talks about his particular brand of commentary:

Like Welles’ radio entertainments, and not too far from Kane’s more propagandizing stunts, Glenn Beck’s brand of commentary is only feasible because it is not journalism (and because lawsuits for slander are difficult to win in the United States). Despite appearing on the Fox News channel—a putatively journalistic organization—Mr. Beck routinely couches his paranoid raves with disclaimers like “I’m not a journalist” or “Don’t take my word for it, do your own homework.”

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