Turner Sports and the NBA have announced that Christina Miller has been promoted to GM of NBA Digital. Miller had been senior VP of strategy/marketing/promotions for Turner Sports, as well as senior VP of Cartoon Network Enterprises. She will remain in that role for Turner Sports, but will leave her position at Cartoon.
In her new role Miller will oversee operations at NBA Digital, which is a partnership between the NBA and Turner. NBA Digital includes the NBA TV network, NBA.com, NBA League Pass
“Christina’s strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports’ linear and digital portfolios and will be pivotal in the continued growth of NBA Digital,” said Turner Sports president David Levy in a statement. “She is a respected and decisive leader and is the right person to lead the NBA Digital portfolio into the future.”
“Christina is an ideal fit to oversee the day-to-day operations of our digital assets,” said NBA deputy commissioner Adam Silver in a statement. “Coming off a record breaking season for NBA Digital, Christina’s expertise and leadership will continue to fuel our success and provide NBA fans with an unmatched experience across all of our platforms
More information, after the jump.