Here’s a fun little quirk. Remember that Monday Night Football game between the New York Giants and the Dallas Cowboys. Yeah, the one that drew almost 18 million viewers, making it the biggest draw of the year and the fourth most-watched cable program ever?
Obviously, millions wanted to watch. But not in Dallas. The game earned a 31.2 rating in the Dallas-Ft. Worth market, which sounds huge until you consider that the Cowboys-Washington Redskins season opener “scored a 39.6 rating (1 million homes) for NBC’s Sunday Night Football” and 1.06 million saw last year’s Cowboys-Giants affair.
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