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Posts Tagged ‘CNN International’

CNN International Digital Creates New Post for MSN UK’s Peter Bale

Former MSN UK executive producer Peter Bale joined CNN in the newly created post of vice president and general manager of CNN International Digital, where he will lead editorial and commercial functions outside of the United States.

Bale, who will report to CNN Digital senior VP and GM KC Estenson, will oversee content, product, digital distribution, and partnership strategy, and he will be based in London.

Prior to MSN UK, Bale was a correspondent and editor for Reuters, a founder of FTMarketWatch.com, and online editorial director of Times Online for News Corp.

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CNNI’s Tony Maddox on the CNN Freedom Project: ‘[Modern Day Slavery] is clearly something which is very wrong and very wicked’

This week CNN International and CNN.com launched the “CNN Freedom Project,” an initiative to highlight and help end the plight that is modern day slavery.

CNN International executive VP Tony Maddox is the one who conceived of the initiative, which will include segments integrated into CNNI’s normal programming, as well as full-length specials highlighting the issue. There is no culminating event here, and no end in sight. The initiative will go on as long as Maddox and his team decide to keep it going.

“This is not a story to passively cover, like a here’s one side, here is the other side, or both sides of the story sort of thing,” Maddox told TVNewser yesterday. “This is clearly something which is very wrong and very wicked, and something which we need to highlight and do in a consistent and repeated fashion.”

While Maddox and the CNNI and CNN.com teams are spearheading the initiative, the content will be made available to the CNN domestic network, and Maddox expects some of it will be picked up.

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