Typically, when cable news anchors or hosts talk about their competition, they are talking about other anchors or hosts on competing networks. Over the last 24 hours however, Fox News CEO Roger Ailes has been the subject of a number of segments, mostly on CNN, with at least one on MSNBC as well.

The basis for the segments was the excerpt from the upcoming biography about the Fox News CEO , written with his cooperation. Among other things, Ailes¬†commented¬†about President Obama, Newt Gingrich and other prominent figures. On CNN, no fewer than five different shows had segments on Ailes, including “CNN Newsroom,” “The Situation Room,” “Erin Burnett Outfront,” “Piers Morgan Tonight” and “Starting Point.” On MSNBC his comments were mentioned on “First look.”

It is an insidery topic, to be sure, which made all the coverage seem somewhat out of place. Piers Morgan asked boxing promoter Don King what Ailes’ legacy was:

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