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Posts Tagged ‘Good Morning America’

How Two Former TV Producers Created Their Own Lifestyle Brand

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From left: Albert and Gerstein

As part of Mediabistro’s Profit From Your Passion series, we spoke to media moguls Melissa Musen Gerstein and Denise Albert, who’ve spent most of their careers in the TV business.

Albert’s first job out of college was at Inside Edition; she’s also done on-air reporting for local stations and the NBA, and eventually became a producer for Good Morning America. Meanwhile, Gerstein has worked as a producer on various shows, from Anderson Cooper 360 to The Big Idea with Donny Deutsch. When the two met, they realized they had a similar desire to create a parenting-based lifestyle company. The result is The Moms brand, which started as a syndicated newspaper column, got picked up as a show for NBC and now includes a weekly show on Sirius XM Radio. Here’s how it all went down, according to Albert:

[When Melissa and I met] I was pregnant with my first child, and I felt like there was conversation missing in the parenting world. I wanted to have very smart conversations, and not talk about being pregnant, and not necessarily talk about how many diapers or poops or bottles my kid was going to have during the day. And so I had this idea to really do what I know and love, which is television and journalism, but in the parenting space. Melissa and I were connected through another person and we were told, ‘Oh, you guys have the same idea.’ And so that’s how we originally began as Moms in the City. We wanted something where we could have this parenting conversation in a forum that we knew — television.

To hear more from Albert and Gerstein, including how they’ve broadened their reach, read: Hey, How’d You Start Your Own Lifestyle Brand, Melissa Musen Gerstein and Denise Albert?

Morning Show Ratings: Week of January 20

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, winning by 716,000 total viewers over number two “Today.” It also grew its audience in both measurements compared to the same week last year, +10% in total viewers and +16% in A25-54 viewers.

The NBC broadcast also saw growth, up +10% in total viewers and +7% in demo viewers compared to the same time last year.

“CBS This Morning” showed mixed results: it was up the most in total viewers year-over-year, +14%, but remained flat in the younger demo.

The averages for the week of January 20, 2014:

  • Total Viewers: ABC: 6.056M / NBC: 5.340M / CBS: 3.269M
  • A25-54 viewers: ABC: 2.452M / NBC: 2.230M / CBS: 1.118M

Morning Show Ratings: Week of January 13

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, and grows its younger viewer audience by +17% vs. the same week last year. It was during the first three weeks of 2013 that “Today” pulled out wins in the demo, before settling back into second place.

The NBC morning program also showed growth in the demo, up +6%, and it was the only broadcast up week-to-week in the demo.

Among total viewers, “CBS This Morning” showed the most growth in the morning: up +10% compared to the same week last year. “GMA” is up +9% and “Today” is up +7% in total viewers.

The averages for the week of January 13, 2014:

  • Total Viewers: ABC: 5.724M / NBC: 5.054M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.310M / NBC: 2.153M / CBS: 1.057M

Morning Show Ratings: Week of December 23 & Q4 2013

MorningShowNEWABC’s “Good Morning America” ended 2013 with its most-watched quarter in more than 22 years, since Q4 1991. It also had its best performance in the A25-54 demo since Q1 2007.

“GMA” has won the last six quarters in Total Viewers and the last five in the news demo. “CBS This Morning” had its best Q4 in viewers in 19 years.

“CBS This Morning” showed the most total viewer growth compared to Q4 2012: up +16% while NBC’s “Today” had the most A25-54 demo viewer growth: up +13%. “GMA” was up +12% in viewers and up +11% in the demo vs. last year.

The averages for Q4 2013:

  • Total Viewers: ABC: 5.690M / NBC: 4.975M / CBS: 3.044M
  • A25-54 viewers: ABC: 2.148M / NBC: 2.074M / CBS: 1.034M

Compared to the same week last year, “GMA” was up +5% in viewers and up +10% in the demo. NBC’s “Today” show was flat among viewers and down -8% in the demo. “CTM” was up +2% in viewers and down -13% in the demo during the holiday-shortened week.

Because of Christmas, all shows are based on a 3-day average (Monday, Thursday and Friday).

The averages for the week of Dec. 23, 2013:

  • Total Viewers: ABC: 4.893M / NBC: 4.037M / CBS: 2.609M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.407M / CBS: 829K

Morning Show Ratings: Week of December 16

MorningShowNEW“Today” won the younger demo for the first time in close to six months, beating “GMA” by 18,000 viewers while “GMA” kept its lead in total viewers by 337,000.  The total viewers gap is the closest the NBC broadcast has gotten to “GMA” in almost a year, since the week of December 31, when “Today” won in the demo.

Compared to the same week last year, all three networks were up, with “Today” showing the most growth in both total and younger viewers: +12% /+16%, respectively. “CBS This Morning” was up +9% in total viewers and +6% in the demo. “GMA” was up +7% in total viewers and +11% in the demo.

The averages for the week of Dec. 16, 2013:

  • Total Viewers: ABC: 5.572M / NBC: 5.235M / CBS: 3.048M
  • A25-54 viewers: ABC: 2.196M / NBC: 2.214M / CBS: 1.119M

Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

Josh Elliott’s Marathon Friday: ‘What Could Go Wrong?’

josh elliott the view gma

Here’s one television anchor who is earning his weekend: ABC News’ Josh Elliott, who is hosting three shows and appearing on a fourth today. Elliott was at his usual perch on “GMA” this morning, then guest-hosted “The View.” And his day is not nearly over — he will appear tonight on “World News,” followed by filling in for Jorge Ramos on Fusion’s “America” this evening.

“I’m wheels-up at 1:15am–a time where, Sarina [Elliott's daughter] willing, my weekend hibernation would begin. Instead, it’s just the beginning of a day’s journalism (and Hot Topics), without end,” Elliott tells TVNewser. “What could go wrong…?”

‘Good Morning America’ Makes Halloween Ratings History

JOSH ELLIOTT, ROBIN ROBERTS, SAM CHAMPION, LARA SPENCER, GEORGE STEPHANOPOULOS“Good Morning America’s” ratings rise over NBC’s “Today” show reached a new milestone yesterday. “GMA” topped “Today” in total viewers for the first time on Halloween. “GMA” was also first in A25-54 viewers for the first Halloween since 1991, according to Nielsen Fast Affiliate Time Period Data. We’ll have final numbers for the week next Thursday.

Total Viewers

GMA – 5.412 million Total Viewers

Today – 4.699 million Total Viewers

A 25-54 Demo

GMA – 2.202 million Adults 25-54

Today – 2.056 million Adults 25-54

halloweenoct31“Today” had long dominated Halloween ratings, as viewers tuned in to see what Matt, Katie, Meredith, Al, Ann, Natalie, and the rest, wore. But as “GMA” now wins the mornings consistently, the winning ways continued into Halloween.

And now for a fun TVNewser look back, to October 2005 — when “Today” was on top of the morning show heap, beating “GMA” by 675,000 total viewers — as hosts Matt Lauer and Al Roker descended from the “Today” studio as Batman and Robin.

What did Matt wear better: Batman or Pamela Anderson?

Bill Weir Leaving ABC News, Dan Harris Named ‘Nightline’ Co-Anchor

bill weir“Nightline” anchor Bill Weir is leaving ABC News for “another opportunity in the news business,” president Ben Sherwood announced this morning. Effective immediately, he will be replaced on “Nightline” by Dan Harris.

Weir has worked at ABC since 2004, when he helped launch the weekend edition of “Good Morning America.” Harris replaced Weir on weekend “GMA” when Weir moved to “Nightline” in 2010.

“Bill’s style is singular; his voice unique; and we will miss him and, yes, his turkey frying safety tips,” Sherwood wrote in a note to ABC News this morning. “I know you all will join me in thanking him for his contributions and wishing him the best.”

In his new role, Harris will continue to co-anchor the weekend edition of “GMA” alongside Bianna Golodryga. We’re told that the announcement of Harris’ move to “Nightline” was met with long and loud applause at this morning’s editorial meeting.

Read Sherwood’s full note after the jump. Read more

The Ticker: ‘GMA,’ Brockman, FBN Prime

  • “Good Morning America” had 6.1 million viewers Wednesday, the morning after the “Dancing with the Stars” finale, according to Nielsen fast affiliate data. The early numbers indicate it was “GMA”‘s largest Total Viewer advantage ever over the “Today” show, which drew 4.5 million.

  • Kevin Brockman, the EVP of Global Communications for Disney/ABC Television Group, has been elected Chairman of the Board of the Gay, Lesbian & Straight Education Network, an organization focused on school safety. He’s been on the Board of Trustees since 2007.

  • A first for Fox Business this week: the network scored its first primetime wins against CNBC (excluding Election coverage) Tuesday night. At 8pmET, “Cavuto” beat “Crowd Rules” by +88,000 Total Viewers and +1,000 demo viewers. At 9pmET, a re-air of “The Willis Report” beat the second hour of “Crowd Rules” by +34,000 Total Viewers and +2,000 A25-54 viewers.

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