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Posts Tagged ‘Greg D’Alba’

Recapping the Jackson Around the Media

Katie Couric interviewing Stevie Wonder during CBS News coverage

After yesterday’s incredible Jackson extravaganza (the likes of which we may not see again in our lifetime), it’s time to take a look at some analysis of the coverage.

B&C reports on how the news media struggled to strike the right balance in Jackson’s narrative between his legacy as a cultural icon and the more controversial moments of his very public and troubled life:

In the surreal run-up to Jackson’s extravagant public memorial service at the Staples Center in Los Angeles Tuesday, television anchors struck a more balanced tone, acknowledging, if not quite scrutinizing, the more problematic aspects of Jackson’s life.

“A lot of people think he should not be getting the attention he is,” said Fox News anchor Martha MacCallum.

“We can’t ignore certain aspects of his life,” said NBC’s Lester Holt during a discussion with Brian Williams about Jackson’s 2005 trial and the child-sex-abuse allegations.

The AP’s David Bauder takes a look at the sheer scope of the coverage from such an odd collection of media outlets:

[ABC, MTV, Fox News Channel, BET, and ESPN News, for example] all carried at least part of the Los Angeles ceremony on Tuesday, a mix of music and remembrances capping an extraordinary dozen days of coverage since the pop star’s death from cardiac arrest on June 25.

It was a celebrity send-off unique in scale, unifying TV networks in a manner not seen since the aftermath of the 2001 terrorist attacks. Millions of people watched worldwide on TV screens or on computer through Web sites such as TMZ and Hulu, although a backlash simmered among people who wondered whether it was too much for an entertainer.

But what about all that lost ad revenue?…

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CNN Running Fourth in Prime Time Demo

Half way through the month of April, CNN is in fourth place among the four cable news channels in prime time (8-11pmET) in the A25-54 demo. Sister network HLN is in third place thanks to a strong prime time performance led by Nancy Grace. Campbell Brown‘s maternity leave fill-in Roland Martin has not performed well at 8pm. One night last week, Martin drew just 150K A25-54 demo viewers. Five times as many watched The O’Reilly Factor on Fox News.

A weak 8pm show isn’t helping CNN’s Larry King Live at 9pmET. In the first 10 weekdays of the month, MSNBC’s Rachel Maddow has beaten King six times.

First place Fox News has more demo viewers than MSNBC and CNN combined. The Nielsen April ratings month ends April 26.

• March 30 – April 10 prime time average in A25-54 viewers:

Fox News: 631,000
MSNBC: 304,300
HLN: 267,800
CNN: 258,600

Earlier: CNN finishes third in prime time demo for month of March

Related: Multichannel News talks with CNN EVP and COO of Ad Sales Greg D’Alba about how the network is selling itself to advertisers and about programming additions ahead…

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Cable News Wars, Through an Advertisers Lens

logos_8-22.JPGThe New York Times’ Brian Stelter takes a look at the advertising impact after, “MSNBC cemented its identity as a channel for a liberal audience.”

But Stelter found advertisers weren’t looking at that angle. “So far, they say the partisanship of the programming matters less than the ratings the shows can generate,” he writes.

And on that front, it is Fox News that has dominated. “In 2007, for the first time, Fox News raised more advertising revenue than the combination of CNN and the sister network Headline News, according to the research firm SNL Kagan,” writes Stelter. “It estimates that Fox earned $460 million in advertising last year, while CNN and Headline News netted $434 million and MSNBC earned $137 million.”

Stelter quotes CNN’s COO of ad sales Greg D’Alba, who says he, “pitches the reach of CNN’s platforms rather than the opinions, or lack thereof, on the programs.” That, despite the Pew study out this week which shows FNC has the most balanced audience.