Half way through the month of April, CNN is in fourth place among the four cable news channels in prime time (8-11pmET) in the A25-54 demo. Sister network HLN is in third place thanks to a strong prime time performance led by Nancy Grace. Campbell Brown‘s maternity leave fill-in Roland Martin has not performed well at 8pm. One night last week, Martin drew just 150K A25-54 demo viewers. Five times as many watched The O’Reilly Factor on Fox News.
A weak 8pm show isn’t helping CNN’s Larry King Live at 9pmET. In the first 10 weekdays of the month, MSNBC’s Rachel Maddow has beaten King six times.
First place Fox News has more demo viewers than MSNBC and CNN combined. The Nielsen April ratings month ends April 26.
• March 30 – April 10 prime time average in A25-54 viewers:
Fox News: 631,000