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Posts Tagged ‘Jeff Zucke’

Q1 2013 Ratings: Key Shows At CNN See Some Growth

The first quarter of 2013 marks Jeff Zucker‘s first in charge of CNN Worldwide. Many of his changes haven’t been reflected yet in the ratings (a new morning show, an experimental 10 PM show, etc) but there are a few things included in the numbers, like Jake Tapper‘s new 4 PM show, and of course the much-maligned (and praised) coverage of the Carnival cruise ship fiasco.

The ratings for Q1 2013 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 590,000 Total Viewers / 174,000 A25-54
  • Total Day (Mon-Sun): 402,000 Total Viewers / 122,000 A25-54

In total viewers, CNN was down -7% in total day and down -22% in primetime compared to Q1 2012. In the A25-54 demo, CNN was down -12% in total day and -31% in primetime (Note: percentages are based on a blend of Nielsen Live + 7 and Live + 3 data).

Q1 2012 saw a slew of GOP primary elections and a number of debates, boosting the cable news channels, and CNN was no exception.

Despite CNN’s overall declines, the channel saw some growth in a number of hours. The 8 PM “AC360″ was up +17% and +9% in total and demo viewers, respectively, compared to last year. “Erin Burnett Outfront” at 7 PM was up +7% and +5% in total and demo viewers. At 5pm “The Situation Room” was up +2% and +7% and at 6pm was up +7% and +12% in total and demo viewers, respectively.

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February 2013 Ratings: Positive Signs For CNN, Despite Declines

New CNN Worldwide president Jeff Zucker’s first full month in charge shows some promising signs for the cable channel, even as inflated ratings from 2012 meant that most of the network’s programs (and most of cable news in general) were down compared to February of 2012.

The ratings for February 2013 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 659,000 Total Viewers / 193,000 A25-54
  • Total Day (Mon-Sun): 424,000 Total Viewers / 130,000 A25-54

Compared to February 2012, CNN was down -19% in total viewers in primetime and -32% in the demo, it was also down -11% in total viewers and -20% in the demo in total day (Note: percentages are based on a blend of Nielsen Live + 7 and Live + 3 data). That said, because February 2012 was so anomalous  with major Republican primaries, debates and the coverage of Whitney Houston‘s death, the numbers were almost certainly inflated last year. That said, CNN is extremely close to MSNBC for second place in a number of categories, including total viewers in total day.

The good news for CNN is that a number of program managed to grow their ratings dramatically, despite the (relatively) slow news month.

7PM’s “Erin Burnett Outfront” was up +15% in total viewers and +11% in the demo compared to last year, while 8 PM’s “AC360″ was up +42% and +27% in those categories, respectively. “Starting Point,” which will soon be canceled to make room for a new morning show, was up +27% and +21% in total and demo viewers, respectively. The 5 and 6 PM hours of “The Situation Room” were also up in both categories.

At 9 PM, “Piers Morgan Tonight” was down -3% in total viewers and -25% in the demo compared to last year, while the 10 PM re-air of “AC360″ was down -21% and -34% in those categories. Morgan can say, however, that his program saw the smallest drop-off of any of the cable channels at 9 PM.

CNN’s February ratings release is below.
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