The Weather Channel is planning its largest programming push in its history over the next year, expanding not only its morning and dayside weather news programs, but also its entertainment and long-form programming in primetime. “Wake Up with Al” will be sticking around, but will be joined by new shows.
At a splashy upfront presentation at the Mandarin Oriental hotel in New York City this morning, the channel pulled back the curtain on what is coming down the pipeline. It was the first upfront event for the company in five years, and the first real presentation in its history.
“This is an incredible, incredible thing, because being at the Weather Channel 26 years, I have never seen us do something like this, and throw something this huge,” meteorologist Jim Cantore said.
Aside from the programming, the biggest change viewers will see is the graphics packages, which are being redesigned to be consistent across all of the Weather Company platforms, including Weather.com and the Weather app. The new TV graphics bear a striking resemblance to the graphics found on the website and app. Local weather and information will always be on-screen, at leastin the morning, when so many viewers tune in to the channel.