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Posts Tagged ‘Lean Forward’

MSNBC’s Ed Schultz gets his own Spike Lee promos

Remember last summer when Ed Schultz yelled in the middle of the MSNBC newsroom, “I’m going to torch this [bleep]ing place” for not being included in election night promos?

Well, that was so six months ago.

Not only is Big Ed getting his own promos they’re going go be directed by Spike Lee. Schultz is heading to his hometown of Norfolk, VA today where he’ll tape some “Lean Forward” promos.

HamptonRoads.com reports Lee will, “showcase Schultz in a series of ads focusing on jobs, outsourcing and unions. The ads will be unscripted and shot like documentaries, an area for which Lee has also garnered acclaim.”

The promos will begin running next month.

> Earlier on TVNewser: The MediaBeat interview with Ed Schultz: “I’ve always had a philosophy of, I want to be the best employee in the building.”

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MSNBC Taking ‘Lean Forward’ on the Road

MSNBC is taking its “Lean Forward” branding campaign on the road… and right into its competitors backyards.

The picture above was taken over the weekend near CNN’s headquarters in Atlanta, Georgia.

The network is projecting animated billboards onto buildings across the country, with billboards slated to pop up this week in Chicago, Seattle, Los Angeles, Denver and of course the cable news hubs of Washington DC and New York City.