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Posts Tagged ‘Ruth Madoff’

’60 Minutes,’ with Madoff Interviews, is #5 Show of the Week

Sunday’s “60 Minutes” finished as the 5th most-watched primetime show of the week with 18.56 million Total Viewers — its largest audience in nearly a year and the best A25-54 and A18-49 performance in nearly three years.

With the Pittsburgh Steelers-New England Patriots NFL lead-in, the show featured Morley Safer‘s sitdowns with Ruth Madoff and her son Andrew — their first interviews since the ponzi scheme of Bernie Madoff was revealed in 2008.

This was “60 Minutes’” best viewership since Dec. 19. 2010 when the show had the Pittsburgh Steelers-New York Jets game as its lead-in.

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How Did the Steve Jobs ’60 Minutes’ do in the Ratings?

“60 Minutes’” much promoted interview with Walter Isaacson about his biography Steve Jobs was the 14th most-watched show of the week (12.6 million viewers). That may have disappointed some inside CBS. Sunday’s show included a two-part interview with Isaacson and a Lesley Stahl story on how the iPad is helping give a voice to autistic children. What makes “60 Minutes” a consistently Top 10 show — beyond its high quality content — is the lead-in of NFL football. This past Sunday, CBS did not have a football lead in. In fact, over on FOX, the Packers-Vikings game, which ran until about 7:22pmET was the most-watched show of the week, topping anything in primetime. The game drew 24.3 million Total Viewers vs. the #1 primetime show, NCIS, which drew 19.4 million. The Packers-Vikings game was followed by The OT (14.7M) and game four of the World Series (15.2M).

Increasingly, and especially with the Jobs interview, CBS can count on hundreds of thousands more views of the show on CBSNews.com.

This Sunday’s “60″ should fare better. The show, which will have a Morley Safer interview with Ruth Madoff and her son, will have the Patriots-Steelers game as its lead-in in much of the country.