We are 30 days from the 2012 Summer Olympics in London, and in a press conference held in the “Saturday Night Live” studio in New York, and on a conference call with reporters today, network executives and Olympics primetime host Bob Costas explained what they have planned for games.
“If you work in television, particularly in sports television, this is really the pinnacle and this is really the time everyone starts feeling the butterflies and starts getting amped up for the challenge ahead,” said Jim Bell, the EP of the London Olympics, as well as NBC’s “Today.”
Some statistics from NBCU: There will be 5,536 hours of live coverage across nine TV channels and online via authenticated streaming. NBCU has 75,000 square feet of space in the International Broadcast Centre in London, and will have 3,000 staffers to cover the games, produce “Today” and “Nightly News,” etc. Around 200 million Americans are expected to tune in to part of the games over 17 days, which underscores just how big a deal the games are for NBCU owner Comcast. Comcast spent $30 billion to secure the U.S. TV rights to the Olympic games through 2020.
That massive deal means that, at least for the upcoming games, the Olympics will be a loss leader.