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Posts Tagged ‘Shaun White’

Cash, Cramming and Ann Curry During NBC London Olympics Press Conference

We are 30 days from the 2012 Summer Olympics in London, and in a press conference held in the “Saturday Night Live” studio in New York, and on a conference call with reporters today, network executives and Olympics primetime host Bob Costas explained what they have planned for games.

“If you work in television, particularly in sports television, this is really the pinnacle and this is really the time everyone starts feeling the butterflies and starts getting amped up for the challenge ahead,” said Jim Bell, the EP of the London Olympics, as well as NBC’s “Today.”

Some statistics from NBCU: There will be 5,536 hours of live coverage across nine TV channels and online via authenticated streaming. NBCU has 75,000 square feet of space in the International Broadcast Centre in London, and will have 3,000 staffers to cover the games, produce “Today” and “Nightly News,” etc. Around 200 million Americans are expected to tune in to part of the games over 17 days, which underscores just how big a deal the games are for NBCU owner Comcast. Comcast spent $30 billion to secure the U.S. TV rights to the Olympic games through 2020.

That massive deal means that, at least for the upcoming games, the Olympics will be a loss leader.

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Shaun White Makes the TV Rounds, but Not ‘The Early Show’

Over the weekend we told you about how the CBS Early Show lost out to Oprah Winfrey in booking Olympic gold-medalist Shaun White. In a blog post, the producer who was working with White’s camp to get him on the show wrote, “Oprah’s people clamped down, saying Shaun couldn’t do an interview before their show. We are now working with his people to reschedule.”

Well, “The Early Show” has given up on booking White, TVNewser has learned, especially since the snowboarder has already made other TV appearances. “Good Morning America” this morning, CNN a couple hours after that, Fox Business with Eric Bolling this afternoon. And he pre-taped an interview that will air on WNBC’s afternoon show LX New York.

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The Case of the Disappearing Polo Logo … and Other Olympics Notes

JayGray_2.18.jpgIf you’ve watched any of the coverage of the Vancouver Olympics on your NBC station, you may have noticed the variety of winter attire being worn by the reporters and anchors covering the games, including a certain puffy black coat. The jacket is part of the official USOC clothing from Ralph Lauren. In addition to being worn by the athletes, the clothing can be purchased at a USOC store in Vancouver. NBC’s affiliate news service reporter Jay Gray sported coat, including ginormous Polo logo, Friday during a live shot on WNBC. The following day, Gray wore a different coat.

Roker_2.18.jpgThis morning, Al Roker donned the same coat on “Today” but you’ll notice the ginormous logo disappeared — it’s covered with dark tape. Here’s why: so as not to appear to be endorsing a product, NBC News correspondents and anchors are asked cover up the logo — any corporate logo — when they go on the air.

Other notes:

• NBC won the night last night, up against FOX’s “American Idol.” This is the first time in six years “American Idol” has been beaten head-to-head. “Idol” topped Olympics coverage Tuesday night, but last night (thanks to Lindsey Vonn and Shaun White) NBC averaged 30 million viewers to Idol’s 18.4 million.

• The Olympics appear to be taking a bite out of CNN’s viewership. Last night, CNN came in fifth place among the cable news nets (FNC, MSNBC, HLN, CNBC) in the primetime A25-54 demo. It’s the fourth time this month and second time this week that CNN has placed fifth in prime demo.