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Posts Tagged ‘Toni Fitzgerald’

Why NBC’s “Must-See TV” is Now in News

Media Life Magazine’s Toni Fitzgerald writes about the “fall” to 4th of NBC’s primetime over the last five years — and the “saving grace” of its news programs and Jay Leno:

What’s remarkable about NBC’s daypart supremacy is that the network has not lost any ground since its primetime lineup began slipping. Fewer primetime viewers means less chance to promote its other properties, such as a big Matt Lauer interview on “Today” or a special episode of “Tonight Show.”

Yet while the network’s primetime has lost its must-see status, its dayparts supremacy hasn’t been threatened. “Press,” “Today” and “Tonight” have all won at least 46 straight quarters.

The network could be getting a boost from cross-promotion on its cable news networks, which are having strong years. MSNBC just finished ahead of CNN in primetime for the first time last month, and CNBC has seen ratings gains from the economic meltdown.

The article breaks down each ratings area, with charts and a full description of the rest of the field.

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Palin and the Press

greta_11-13.jpgFNC’s Greta Van Susteren and NBC’s Matt Lauer have joined her in her kitchen; CNN’s Larry King and Wolf Blitzer got their long-awaited interviews yesterday; and this morning, the cable news networks carried both a live a news conference and Gov. Sarah Palin‘s remarks to the Republican Governors Association conference in Miami.

“Drawing on her considerable reserves of charm she is using the media to complain about unfair media coverage,” writes WaPo’s Howard Kurtz. “And she has a point.”

Kurtz also notes the criticism Lauer and Van Susteren received for — in one critic’s opinion — going soft on Palin. Van Susteren then called out Kurtz on her GretaWire blog. The post was later taken down. Through a spokesperson, Van Susteren tells TVNewser she removed the post, plans to edit it and re-post it tomorrow.

Meanwhile, Media Life Magazine’s Toni Fitzgerald calls CBS’ Katie Couric the “comeback kid” for her Palin interview which has garnered more than 10 million views online. “With her big-buzz interview of Sarah Palin two months ago, Couric suddenly seems to have hit her stride,” writes Fitzgerald. “Though her ratings aren’t rising, they have stabilized, and more importantly, she’s racking up the critical kudos that eluded her for so long after a splashy start.”

The Daily Show is weighing in on all the coverage, focusing on the two hours devoted to the Van Susteren interview. “If that’s what made it ‘On the Record,’ I’d hate to see the shit that was off the record,” joked Jon Stewart.

Click continued to see last night’s Daily Show segment on Palin and the press…

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