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That Sunday Show that Continues to Grow

CBS News “Sunday Morning” just marked 96 weeks as the #1 Sunday morning news program. 

Last Sunday, the show drew 5 million total viewers with a 1.4 rating, 7 share in A25-54 viewers.  Compared to the same day last year, the show is up +6% in households (from 3.2/09) and up  +7% in viewers (from 4.68m).

Most weeks, “Sunday Morning” gives a boost to CBS News’ public affairs show “Face the Nation” which follows “Sunday Morning” on the schedule. (We’ll have the Sunday show ratings later today).

“Sunday Morning” a 90-minute news and information broadcast is meant to feel like a TV version of the Sunday newspaper: news headlines at the top and longer, magazine-style stories throughout. It went on the air January 28, 1979 with Charles Kuralt in the anchor chair. He hosted until 1994 when Osgood took over. Kuralt died in 1997. See Kuralt’s first “Sunday Morning” after the jump…

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