The ABC’s of Hurricane Season

Over a 36-hour period this weekend the first three named storms of the 2009 hurricane season formed — Ana, Bill and Claudette. It was the third storm, Claudette, that was first to make landfall just after midnight. ABC sent Jeffrey Kofman to the Florida panhandle for coverage, The Today show used The Weather Channel’s Jim Cantore in St. George Island, FL, and CBS had Kelly Cobiella in Miami for The Early Show.

The A and B storms, Ana and Bill, are still out in the Atlantic, meaning there will be several more days and weeks of Hurricane coverage ahead of us.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.