The American Family Association (AFA), a group standing for “traditional family values”, has announced it will fight a boycott of FNC advertisers. Groups including Brave New Films and MoveOn are leading an effort to boycott Fox News Channel advertisers. Now, the AFA is organizing a counter-attack. “Every advertiser the liberals want to target for a boycott, we will target to promote,” says AFA chairman Donald E. Wildmon.

Liberal groups are also trying to convince Home Depot to cease advertising on the network. A Home Depot spokesperson says the company will not pull its ads because it is “not in the business of censoring media” and needs “to reach (its) customer base through all mediums available.”