The Nominee: 3.5 Million Viewers Watch Roberts Announcement On Fox News

All the networks recorded their nominee coverage differently, so here is a breakdown for each channel:

FNC: Fox benefited the most from the 9pm announcement. The pre-show, between 8:48 and 9:02pm, averaged 2,878,000. Between 9:02 and 9:09pm, Fox averaged 3,571,000 viewers. A few more tuned in for the post-game show: FNC peaked between 9:09 and 9:11pm with 3,604,000. Between 9:11 and 9:15pm, 3,497,000 viewers were watching, and between 9:15 and 9:24pm, the network averaged 3,248,000. Hannity & Colmes, which aired between 9:24 and 10pm, had 2,304,000 viewers.

CNN: CNN did not break out its speech coverage for Nielsen purposes, but the network averaged 1,106,000 viewers between 9 and 10pm. (That’s only slightly higher than King’s usual average.)

MSNBC: The announcement helped MSNBC’s ratings. Countdown averaged 559,000 viewers between 8 and 9pm. The NBC simulcast between 9 and 9:12pm had 430,000 viewers on MS, but more viewers flipped over for the post-game show with Brian Williams: 557,000 viewers were watching between 9:12 and 9:25pm. The Situation, between 9:25 and 10pm, had 435,000 sets of eyeballs.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.