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The Rebranding of French Football

The French national team had a disastrous World Cup, one marred by in-fighting, poor coaching, and a general malaise. The squad was in desperate need of a reboot. You know what that means: New uniforms!

Nike went all out, producing a lovely 10-minute video that’s a promotion for the jersey and the new-look team. It features interviews with coach Laurent Blanc and star Florent Malouda, as well as a very detailed discussion of the new Nike kidt.

We can’t see the video making much of an impact State-side, but it could be huge in Europe. Quality advertising, if you ask us.

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