The Scoreboard: Thursday, December 28

25-54 demographic: (LS)

Total day: FNC: 257 | CNN: 174 | MSNBC: 119 | HLN: 85 | CNBC: 77

Prime: FNC: 405 | CNN: 216 | MSNBC: 197 | HLN: 137 | CNBC: 78

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	243	367	309	398	327	490	369
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	184	192	216	125	211	311	214
MSNBC	Matthews:	Carlson:	Matthews:	Countdo.:	Scarbo.:	Special:	Special:
	146	89	154	183	178	230	247
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	27/30	58	22	166	95	150	114

Data by Nielsen Media Research. Live and same day (DVR) data.

Total viewers: (LS)

Total day: FNC: 762 | CNN: 493 | MSNBC: 357 | HLN: 214 | CNBC: 187

Prime: FNC: 1,434 | CNN: 880 | MSNBC: 493 | HLN: 377 | CNBC: 183

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	813	1,112	1,055	1,653	1,256	1,393	1,080
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	589	644	720	569	978	1,093	457
MSNBC	Matthews:	Carlson:	Matthews:	Countdo.:	Scarbo.:	Special:	Special:
	501	367	625	526	457	497	604
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	64/76	181	205	563	276	291	196

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.