The Scoreboard: Thursday Hourlies

Back by popular demand, here are the hourlies. Shep Smith beat Anderson Cooper by a million viewers, and 400,000 in the demo. Bill O’Reilly had two million more than Paula Zahn. But all three cable nets are still way up:

7pm: Shep: 2,666,000 / Cooper: 1,667,000 / Hardball: 515,000 / Showbiz: 256,000 / CNBC: 98,000

8pm: O’Reilly: 4,181,000 / Zahn: 1,922,000 / Olbermann: 808,000 / Grace: 780,000 / Conan: 75,000

9pm: H&C: 2,914,000 / King: 2,369,000 / Cosby: 602,000 / Prime News: 596,000 / Mad Money: 87,000

10pm: Greta: 2,856,000 / NewsNight: 1,879,000 / Scarborough: 766,000 / Grace repeat: 491,000 / Deutsch: 121,000

11pm: O’Reilly repeat: 2,062,000 / NewsNight: 1,513,000 / Situation: 468,000

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.