Wednesday, Oct 17

AM Gets A New Web Reporter

De_La_Cruz_1017.jpgVeronica De La Cruz is joining CNN's American Morning as an Internet correspondent. In their press release, CNN says De La Cruz "will report on the hottest news from online sources and blogs and guide viewers through the most popular and essential stories from CNN.com.

De La Cruz comes to CNN from, not very far away, CNN.com, where she anchored several web programs as well as breaking news reports. De La Cruz begins on the air tomorrow.

Click continued to read the press release...


CNN.com’s Veronica De La Cruz Joins American Morning

Veronica De La Cruz, most recently a news anchor for CNN.com, has joined CNN’s flagship morning news program, American Morning, as an Internet correspondent, beginning Thursday, Oct. 18. Based in New York, De La Cruz will report on the hottest news from online sources and blogs and guide viewers through the most popular and essential stories from CNN.com and i-Reports, the network’s user-generated content initiative.
“Veronica has demonstrated an enviable ability to connect with audiences on television as well as on the Internet,” said Ed Litvak, executive producer of American Morning. “Her enthusiasm and connections to CNN’s online audience make her a welcome addition to American Morning.”
For CNN.com, De La Cruz anchored CNN.com Live, CNN Pipeline and “Now in the News,” a fast-paced hourly Web- and wireless-exclusive news update. In that time, she anchored live coverage of major breaking stories including the death of former President Ronald Reagan, the tsunami in Southeast Asia, the Hezbollah-Israeli conflict and Hurricane Katrina. She also provided briefings on CNN/U.S. and Headline News about the most popular stories on CNN.com and served as a substitute anchor for both networks.
De La Cruz joined CNN in 2003 after working as an anchor, reporter and producer at KYMA-TV in Yuma, Ariz. There, she anchored and produced a one-hour morning newscast as well as anchored a half-hour show at noon. She produced reports and did live shots for the evening newscasts. During her tenure at KYMA-TV, De La Cruz covered numerous stories on U.S.- Mexico border issues, the nation’s nursing shortage and the plight of the migrant farm worker. She also produced a series on the homeless, with whom she continues to do extensive volunteer work. She also serves as a spokeswoman for Lions Health First Foundation, which provides preventive health screenings for senior citizens and those from disadvantaged backgrounds.
Before KYMA-TV, De La Cruz worked as a music journalist for SonicNet/Digital Planet and Eruptor Entertainment’s “Living Giant.” She began her broadcasting career hosting “Direct Drive,” a show she created for the Digital Entertainment Network.
Before beginning her career in journalism, De La Cruz spent a decade of her life as a competitive figure skater. She is a member of the Asian American Journalists Association and mentors aspiring broadcast-journalists at the Associated Press Television-Radio Association’s Academy.

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