Tiger’s ‘Secret Life’ Makes ‘Dateline’ Friday’s #1

Friday night’s “Dateline NBC” special titled “The Secret Life of Tiger Woods” drew 9.3 million total viewers, making it the most-watched program that evening. The special also boosted Dateline to number one in the 18-49 demographic for the night and number one in its time period for 25-54.

It was also the largest audience for a Friday “Dateline” since March of 2008.

The special featured an exclusive interview with Vegas cocktail waitress Jaime Jungers and reporting by correspondent Josh Mankiewicz.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.