Today #1; GMA Keeps Closing The Gap

Quoting NBC’s press release: “NBC News’ Today led the week of April 11 with over 5.7 million viewers. Season-to-date, Today is outperforming GMA in A25-54 by 23 percent and A18-49 by 31 percent. The weekly win marks Today’s 488th straight week in first place.”

But last week GMA closed the gap with Today “to only 270,000 total viewers — smallest gap since May of ’96,” ABC’s press release says. (The week before, 350,000 total viewers seperated GMA and Today.) ABC’s press release says GMA “continues to be the fastest growing morning program.” More #s:

NBC: 5,690,000 viewers / 2.3/16 demo

ABC: 5,420,000 viewers / 2.1/15 demo

CBS: 2,680,000 viewers / 1.0/8 demo

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