TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Today #1; GMA Keeps Closing The Gap

Quoting NBC’s press release: “NBC News’ Today led the week of April 11 with over 5.7 million viewers. Season-to-date, Today is outperforming GMA in A25-54 by 23 percent and A18-49 by 31 percent. The weekly win marks Today’s 488th straight week in first place.”

But last week GMA closed the gap with Today “to only 270,000 total viewers — smallest gap since May of ’96,” ABC’s press release says. (The week before, 350,000 total viewers seperated GMA and Today.) ABC’s press release says GMA “continues to be the fastest growing morning program.” More #s:

NBC: 5,690,000 viewers / 2.3/16 demo

ABC: 5,420,000 viewers / 2.1/15 demo

CBS: 2,680,000 viewers / 1.0/8 demo

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!