TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Tom Brady Cover Ties Sports Illustrated Record

The September 20, 2010 issue of Sports Illustrated features New England Patriots quarterback Tom Brady on the cover.

That in and of itself is nothing special.

What makes it special is that it is Brady’s 12th SI cover, tying his childhood idol, Joe Montana, for the most of any NFL player in the magazine’s long history. Given where Brady is in his career, it is a record he will surely break sooner rather than later.

The cover story in question: “Serious Fun: Tom Brady and the Pats Take Care of Business (As Usual),” recaps week one of the NFL season, and also explores “the ongoing clash between the NFL’s two distinct, opposing forces: quiet versus loud, buttoned-down versus gaudy.”

Think Chad Ochocinco and Rex Ryan.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!