Tuesday: Tough Night For MSNBC

What happened to MSNBC last night? One insider called it “horrific.” The network earned 0.2 ratings across the board, save for Scarborough Country at 10pm, which averaged a 0.3:

Abrams: 224,000 / Matthews: 274,000 / Olbermann: 223,000 / MSNBC Reports: 257,000 / Scarborough: 285,000

In addition, CNN Headline News beat MSNBC in total day ratings. Here are all the raw #s:

Total day, total viewers: FNC: 902,000 / CNN: 382,000 / Headline News: 224,000 / MSNBC: 174,000 / CNBC: 87,000

Primetime, total viewers: FNC: 1,846,000 / CNN: 690,000 / MSNBC: 255,000 / CNBC: 107,000

Individual shows, in total viewers:

FNC: Cavuto: 736,000 / Gibson: 1,097,000 / Hume: 1,575,000 / Shep: 1,442,000 / O’Reilly: 2,253,000 / H&C: 1,734,000 / Greta: 1,550,000

CNN: Blitzer: 522,000 / Dobbs: 423,000 / Cooper: 518,000 / Zahn: 389,000 / King: 1,135,000 / NewsNight: 545,000

CNBC: Miller: 126,000 / Deustch: 71,000 (scratch)

There are signs of hope for MSNBC in its pursuit of young viewers, though. Late-night is still primetime for the 25-54 demo, along with West Coast viewers. And at 11pm, the Hardball repeat was #2 in the demo, with 138,000 viewers. (O’Reilly had 286,000, HLN had 111,000 and Lou Dobbs had 96,000.) At midnight, Countdown with Keith Olbermann was #1 in the coveted demo, with 219,000 viewers, compared to Brit Hume’s 205,000 and Larry King’s 176,000…

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