USA Today is rolling out its new look — the first significant makeover since the paper’s launch 30 years ago. If you have the App you’ve probably already got the new version on your phone/tablet and The website will be updated this weekend. FishbowlNY has more on the new look, including today’s front page.

The redesign comes four months into the tenure of Larry Kramer, the Marketwatch.com founder and former CBS executive, who was named president and publisher of the paper in May.

On the way in to work today, this TVNewser watched as the Grand Central Terminal corridor turned blue, red, and purple as posters advertising the new look were hung.