President Mark Hoffman and new senior VP Jonathan Wald (right) are “helping to move CNBC, which fixates on stocks and bonds during the day, toward a broader definition of business coverage,” Howard Kurtz writes in today’s Post.

“We’d like everybody who has even a passing interest in business and markets and investment,” Hoffman says.

“Business news and what people are talking about need not be mutually exclusive,” Wald says. Kurtz says Wald’s previous show, On The Money — “with segments such as ‘Ka-Ching’ (on who’s making big bucks) and running jokes (such as calling Fed Chairman Ben Bernanke ‘The Bearded One’)” — brought “a fast-paced sensibility to potentially dull subjects…”