TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Wald: “Business News & What People Are Talking About Need Not Be Mutually Exclusive”

President Mark Hoffman and new senior VP Jonathan Wald (right) are “helping to move CNBC, which fixates on stocks and bonds during the day, toward a broader definition of business coverage,” Howard Kurtz writes in today’s Post.

“We’d like everybody who has even a passing interest in business and markets and investment,” Hoffman says.

“Business news and what people are talking about need not be mutually exclusive,” Wald says. Kurtz says Wald’s previous show, On The Money — “with segments such as ‘Ka-Ching’ (on who’s making big bucks) and running jokes (such as calling Fed Chairman Ben Bernanke ‘The Bearded One’)” — brought “a fast-paced sensibility to potentially dull subjects…”

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!