Wednesday Night: By The Numbers

Fox News continues to benefit the most from the Schiavo case, as Wednesday night’s ratings demonstrate. Greta Van Susteren had over two million viewers again last night, and scored the highest rating in the 25-54 demo (731,000). FNC averaged 1,110,000 in total day ratings, compared to CNN’s 496,000 — and the advantage FNC has over CNN is greater than Tuesday.

Once again, watch the lead-ins — Aaron Brown held onto more of Larry King’s viewers last night because the King’s #s weren’t as high as the night before (71.6% Wed. vs. 55.3% Tues.) Greta managed to increase her audience from the H&C lead-in. Raw numbers:

Total viewers:

Total day: FNC: 1,110,000 / CNN: 496,000 / MSNBC: 239,000

Primetime: FNC: 2,129,000 / CNN: 891,000 / MSNBC: 388,000

25-54 demographic:

Total day: FNC: 376,000 / CNN: 156,000 / MSNBC: 75,000

Primetime: FNC: 616,000 / CNN: 302,000 / MSNBC: 135,000

And here’s a new way to look at the numbers — by time period, rather than individual show:

Total viewers:

8pm: FNC: 2,434,000 / CNN (7-9pm): 694,000 / MSNBC: 389,000

9pm: FNC: 1,889,000 / CNN: 1,115,000 / MSNBC: 369,000

10pm: 2,065,000 / CNN: 799,000 / MSNBC: 406,000

25-54 demographic:

8pm: FNC: 539,000 / CNN (7-9pm): 205,000 / MSNBC: 100,000

9pm: FNC: 579,000 / CNN: 338,000 / MSNBC: 138,000

10pm: FNC: 731,000 / CNN: 281,000 / MSNBC: 168,000

> Also: At 11pm, when Greta Van Susteren anchored a second live hour of Schiavo coverage, FNC averaged 1,513,000 viewers, while CNN and MSNBC each averaged only 311,000.

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