TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Bloomberg LP is looking for a Senior Producer. next job KOB - TV is looking for a Morning Executive Producer. next job WPIX11 is looking for a Line Producer. next job KGW is looking for a News Producer. next job Vidicom is looking for a TV News Writer. next job WTKR/WGNT TV is looking for a News Producer. next job NBCUniversal is looking for a Producer, WVIT. next job WKOW TV is looking for a News Director. see all

Why The Traditional Newsgathering Model “Is No Longer a Successful One”

Politico’s Patrick Gavin is covering the Ideas Festival at the Aspen Institute this week. During a panel last night, a group of old media types discussed — what else — the future of journalism. The panel included the Institute’s president/former CNN president Walter Isaacson, ABC News president David Westin, and Washington Post scion Katharine Weymouth.

“The most important thing is, if you do journalism that people really want, you can find a way to get paid for it,” said Westin.

Westin also talked about the newsgathering model of multiple crews covering the same story, using ABC’s coverage of Hurricane Gustav as an example:

Basically, news organizations have had a strategy of covering the same news that everyone else does but trying to do it better. That strategy is no longer a successful one.

We spent over a million dollars and sent 20 people [to cover Gustav]. And to be honest, we could have played the same footage from the last hurricane and no one would have noticed.

Gustav_7.1.jpg

Hurricane Gustav as it approached the Gulf Coast last August. The storm made landfall on Sept. 1 near Cocodrie, Louisiana.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!