“World News America This Morning”

americathismorning.jpgABC is renaming its early morning newscast. Starting Nov. 13, “World News This Morning” will become “America This Morning,” David Westin announced today.

Westin says: “When the broadcast first debuted more than two decades ago it was, in many ways, an extension of ‘World News,’ providing a wrap-up of the previous day’s top stories. As news gathering and viewing habits have evolved, the program has established itself as a leader in early morning news, providing a strong lead-in to affiliates’ early newscasts and ‘Good Morning America.’ The new title will more accurately reflect the position and purpose of this broadcast – to present a first look at the day’s national, international, and business news.”

> Also: The show will add a new segment, “Tech Bytes,” on Monday…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.