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World News Heads West as California Jobless Rate Tops 10%

The digital transition, which came for some Feb. 17, and will be coming for the rest of us in June, has pushed the normal February ratings period into March. Yesterday, we told you about Nightly News’ plans for sweeps, as for ABC, Charlie Gibson is headed west for a couple days.

“World News” will originate from California Monday and Tuesday with the focus on what the recession means to the state — from sky-high foreclosure rates to today’s announcement that the unemployment rate hit 10.1% — nearly doubling in two years (5.2% in Feb. ’07.)

Gibson will also be a guest on Jimmy Kimmel Live on Tuesday.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.