World News Will Win The Feb. Sweeps In P2+ & Demo — First Time Since 1996

“Barring a major surprise, Charlie Gibson‘s ABC World News will win the February ratings sweeps, which concluded last night. Moreover, it will be a clean sweep for ABC,” Gail Shister writes.

“World News will finish No. 1 for the month in both total viewers and in its target audience of 25-to-54-year-olds. The last time ABC turned that particular double play was in November 1996. The last time NBC’s once-untouchable Nightly News ended up No. 2 in a sweeps month (February, May and November) was in November ’01, under anchor Tom Brokaw.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.