Three New York Yankees made Nielsen’s “Most Marketable Players in Baseball” list, with captain Derek Jeter crushing everyone else. Nielsen measured player marketability using a proprietary statistic, the “N-Score,” which can be applied both nationally and in the player’s local market.
“Derek Jeter is on a tremendous run, with each new endorsement raising his profile with consumers. With a score more than three times his nearest competitor, it’s no wonder he’s been the face for Nike, Gatorade, Fleet Bank, Ford, VISA and more,” said Stephen Master, VP, Nielsen Sports. “While many of the players may not have national visibility, locally their brands resonate at a very strong level, with some having local N-Scores almost 10 times that of their national one.”
While Jeter was tops nationally, the most marketable athlete in a local market was Joe Mauer of the Minnesota Twins, who had an eye-popping local N-Score of 620, to Jeter’s 407.
Check out the rest of the top 10 from Nielsen, here.