TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Yankees accidentally leak personal data of 20,000 season-ticket holders

A spreadsheet containing the personal data of more than 20,000 New York Yankee season-ticket holders was accidentally distributed in a mass email by a team ticket representative, according to a report on Deadspin.com. The spreadsheet contains account numbers, names, addresses, phone numbers, and email addresses for season-ticket holder in “non-premium” seats, and was sent to nearly 2,000 people who normally receive an informational newsletter from this ticket rep.

Whoops.

No credit card information or social security numbers were compromised, and the ticket rep has not been fired (yet). The Yankees followed up with an email to all season-ticket subscribers. It reads:

“We are writing to inform you about an accidental electronic distribution of information that you have previously supplied to the New York Yankees.

Monday evening, April 25, 2011, an employee of the Yankees sent an e-mail to several hundred Yankees Season Ticket Licensees. The e-mail mistakenly attached an internal Yankees spreadsheet that listed the following information associated with your New York Yankees account:

• Your name, and the address, phone number(s), fax number, and e-mail address that you previously provided to the Yankees.
• Your seat numbers, Yankees account number, Yankees account representative name, and the ticket package code associated with your account.

NO OTHER INFORMATION WAS INCLUDED IN THE DOCUMENT THAT WAS ACCIDENTALLY ATTATCHED TO THE APRIL 25TH E-MAIL. THE DOCUMENT DID NOT INCLUDE ANY BIRTH DATES, SOCIAL SECURITY NUMBERS, CREDIT CARD DATA, BANKING DATA OR ANY OTHER PERSONAL OR FINANCIAL INFORMATION.

Please note, immediately upon learning of the accidental attachment of the internal spreadsheet, remedial measures were undertaken so as to assure that a similar incident could not happen again.

The Yankees deeply regret this incident, and any inconvenience that it might cause.

Sincerely,

[Your Personal Ticket Rep]
Account Executive, Season Ticket Sales & Service
27-Time World Champions
New York Yankees
Yankee Stadium Ticket Office
One East 161st Street
Bronx, New York 10451″

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!