Zahn Now’s Ratings Keep Sinking

Paula Zahn Now recorded its worst ratings of the month on Friday, May 25.

Leading into Memorial Day weekend, the show delivered just 286,000 total viewers from 8 to 9pm. Kyra Phillips subbed for Zahn. In the demo, she lost half her lead-in, managing just 67,000.

Two hours before, Lou Dobbs delivered 207,000 in the demo and 684,000 total viewers. An hour later, Larry King‘s demo viewership (301,000) topped Zahn’s total viewership.

Her previous low came the previous Friday, with 328,000 viewers…

> Update: 9:06pm: Post updated to specify that Phillips subbed.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.