Be Inspired

Stories, ideas, and perspectives to spark your next creative move. Be Inspired features profiles, essays, and thought pieces that celebrate the work of media and creative professionals and remind you why you got into the industry in the first place.

Advice From the Pros
Career Transition
Work Spaces
Productivity
edward hertzman

He Built a Trade Publication From Nothing, Sold It to Penske, and Now He’s Building the Next One

Edward Hertzman founded Sourcing Journal, sold it to Penske Media, rose to EVP of all Fairchild Media titles, and walked away to launch Athletech News. His framework for finding underserved industries and turning them into media businesses has a lot to teach anyone building audience from scratch.

Edward Hertzman founded Sourcing Journal, sold it to Penske Media, got promoted to EVP of all Fairchild Media titles, and left to do it all […]