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media-news

New CMS Incentive Expands Substance Access in Nursing Homes, Raising Both Opportunities and Concerns for Resident Safety

By Media News
3 min read • Published April 30, 2026
By Media News
3 min read • Published April 30, 2026

Expanding personalized care options while highlighting the need for strong oversight to help prevent nursing home abuse and neglect

BOSTON, MA / ACCESS Newswire / April 30, 2026 / A recent Centers for Medicare & Medicaid Services (CMS) Innovation Center policy update, effective April 1, 2026, is introducing a significant shift in how some Medicare-certified nursing homes manage resident care. Under the Substance Access Beneficiary Engagement Incentive (BEI), eligible facilities may incorporate certain eligible hemp-derived products into individualized care plans when prescribed and monitored by qualified clinicians. While the policy aims to improve quality of life and expand therapeutic options, it also raises important questions about oversight, safety, possible medication errors, and the potential for misuse in vulnerable populations.

The policy allows clinicians to evaluate whether eligible hemp-derived products can benefit residents when integrated into a structured care plan. Proponents argue that this change reflects a more personalized, patient-centered approach to long-term care, especially for residents dealing with chronic pain, anxiety, or end-of-life conditions.

However, advocates and legal experts warn that without strict safeguards, the expanded use could create new risks for nursing home residents, particularly those already susceptible to neglect or abuse. Improper administration, lack of monitoring, or coercion could lead to adverse health outcomes or exploitation.

"Nursing homes already face ongoing challenges related to medication management and resident supervision," said a representative from NursingHomeAbuseCenter.com. "Introducing additional substances into care plans increases the complexity of care and emphasizes the need for rigorous oversight to prevent errors, neglect, or intentional misuse."

Medication errors and improper sedation have long been cited as forms of nursing home neglect. In some cases, substances have been misused to chemically restrain residents rather than treat legitimate medical conditions. The new policy heightens the importance of transparency, documentation, and family involvement in care decisions.

NursingHomeAbuseCenter.com emphasizes that families should remain vigilant and actively engaged in their loved one’s care. Warning signs of potential abuse or neglect related to substance use may include sudden behavioral changes, unexplained sedation, lack of communication about treatment plans, or inconsistent medication records.

As this policy rolls out more broadly, it will be critical for regulators, healthcare providers, and families to ensure that expanded access translates into better care-not increased risk. Facilities must adhere to strict clinical guidelines, and any deviation that harms residents could constitute neglect or abuse under the law.

The Nursing Home Abuse Center remains committed to advocating for the rights and safety of nursing home residents. The organization provides resources , legal guidance, and support for families who suspect abuse or neglect in long-term care settings.

About NursingHomeAbuseCenter.com
The Nursing Home Abuse Center is a trusted resource dedicated to protecting the rights of nursing home residents. The organization connects families with experienced attorneys, provides educational materials, and works to raise awareness about elder abuse and neglect across the United States.

Julie Rivers, MBA, CSA
Eldercare Advocate & Certified Senior Advisor
877-409-3589
julie_rivers@nursinghomeabusecenter.com

SOURCE: Nursing Home Abuse Center

View the original press release on ACCESS Newswire

Topics:

media-news
Careers & Education

How to find summer jobs: Earn money and gain experience online

How to find summer jobs: Earn money and gain experience online
By Jennifer Eng for Upwork
14 min read • Published April 30, 2026
By Jennifer Eng for Upwork
14 min read • Published April 30, 2026

A young male student focused on working with a laptop in an outdoor cafe.

Lia_Russy // Shutterstock

How to find summer jobs: Earn money and gain experience online

Summer is a great time for students — or anyone with some free time — to explore new jobs, build their resume, learn new skills, and gain experience. While summer offers a variety of opportunities as businesses work to meet seasonal demand, some of those opportunities are more valuable than others. A stress-free job at a local ice cream shop may make lasting memories, but finding a summer job in your field may be an important first step in your budding career.

In this article, Upwork, an online marketplace for hiring skilled freelancers, offers tips to find the right summer job, and provides 10 ideas for great summer jobs you can do from anywhere with an internet connection.

Decide what kind of job you’d like

The first step in finding a summer job that’s good for you is to decide the kind of job you’d like. If you have a clear idea of the type of career you want, that’s great. If you don’t know what you want to do long-term, that’s okay, too. One of the great things about summer jobs is their mix of low stakes and high value in growing your career.

To help you find the summer job that’s right for you, first answer these questions:

  • How many hours can I work each week?
  • When am I available to work?
  • How much flexibility do I need in my schedule?
  • Do I want an in-person or remote job?
  • Do I have any summer plans that would conflict with a set schedule?
  • What interests me?
  • What hard and soft skills do I currently have?
  • What skills do I want to learn and develop?
  • What do I enjoy doing?
  • What do I find boring?
  • What am I looking to gain (other than money)?

Get a personal or job reference on your resume

Before you start applying for jobs, you’ll want to update your resume. Or, if you don’t have one yet, create one using a resume builder.

If you don’t have a lot of experience, a personal recommendation or job reference can go a long way with potential employers. A personal reference could be from a professor or mentor whom you feel comfortable asking. You could ask a former manager to write a recommendation if you’ve had past jobs or volunteered.

If you don’t have any relationships where you feel comfortable asking for professional references, you can grow them easily and quickly by freelancing.

As you develop professional relationships with clients, you can ask them for references, testimonials, and recommendations.

Begin the search as soon as you can

One common mistake students make is waiting until summer starts to start looking for jobs. Finding a good summer job takes time; if you want to work at a bigger company, you might need to start applying as early as December. Smaller companies tend to look for summer students and seasonal workers in the spring, well before school lets out.

You want to have an idea of what you’re looking for before it’s time to apply for jobs. Once you know what you want, you can start looking at job boards and reaching out to companies. You may need to do a few rounds of interviews with a company before getting an offer. Giving yourself enough time lets you pick the best job for you, rather than waiting too long and having to take the first offer you get.

If you want to freelance full-time during the summer, you can start building your portfolio now. With freelancing, you can work throughout the school year whenever you have a break or lighter coursework.

Try looking within your own network

While your first thought may be to scour the job boards, remember to consider your own network. Let your friends and family know you’ll be looking for a summer job a few months ahead. You could post on your personal social media channels and see if you get any leads. A friend of a friend may know of a position that hasn’t even been posted yet.

Learning how to network is an essential skill that will help you throughout your career. It may feel awkward at first, but you never know where a good lead will come from. You could send a few emails to people in your network who are well connected or work in an industry that interests you. They may even be able to refer you to a summer job at their company.

Connect with recruiters and temp agencies

Another option is to reach out directly to recruiters and temp agencies. Instead of waiting for the company to post a job, you could find their recruiter, send them your resume, and let them know you’re interested in a summer job. Recruiters know the ins and outs of the job market and can be helpful resources.

Temp agencies are also great for finding seasonal work, like a summer job. They work with companies to fill their short-term hiring needs. If you don’t have the time to look and apply for jobs, you could have a temp agency do the heavy lifting. Once you give them your information and what you’re looking for, they’ll work to find job openings that suit your skills.

Try looking on social media

Social media can be a helpful tool for job hunting. Before you start using social media to find a summer job, review your public accounts and see if you need to clean anything up. Your personal brand is important; you want to make sure there are no red flags on your profile that an employer might see. If you aren’t already on LinkedIn, create a professional profile, as this is a popular platform for networking and finding jobs.

Follow the brands and companies that you’re interested in working for. They may post jobs and announce position openings on their social media channels. You can also use hashtags like #remotework #hiring #summerjob or get more specific with the job title like #projectmanagerjobs to filter posts. Or, you might send direct messages to the hiring managers and recruiters on social media.

10 summer job ideas

Are you ready to start your summer job hunt but still not sure what you want to do? Check out these summer job ideas that can help you earn extra money while building marketable skills that you can use later in your career.

1. Project management

Project managers develop strong leadership, organization, and communication skills. They lead projects from start to finish, making sure that everyone has what they need and that projects stay on schedule and under budget.

Working in project management, you could get your foot in the door of a major company and gain experience as a project coordinator or assistant project manager. Assignments would likely include using project management software to organize projects, assign tasks, and help ensure deliverables stay on track. You could also work as a freelance project manager, taking on clients in a variety of industries.

Project management is a valuable skill and can turn into a profitable career down the road. Project managers can make around $19-$45 per hour. If you work 20 hours per week over the summer in a project management role, you could make $1,530-$3,600 per month.

2. Medical writer

Working as a freelance medical writer could be a great summer job if you’re in a pre-med program or taking a science-heavy course load. This type of technical writing focuses on medical resources, from journals to sales brochures, and can also include editing and proofreading.

As a medical writer, you could work on the patient side, taking highly technical and scientific research and turning it into easy-to-understand healthcare information for the general public. You could also work in research and document findings for scientific publications and medical journals.

A background in medicine and healthcare is helpful to find work as a medical writer, and you can also get a medical writing certificate from the American Medical Writers Association.

Medical writers can make around $23-$50 per hour. If you work 20 hours per week as a medical writer over the summer, you could make $1,840-$4,000 per month.

3. Sales consultant

If you’re interested in sales, you could work as a freelance sales consultant during the summer. Learning how to sell is a valuable skill that can carry over into different career paths, like marketing and account management, if you don’t want to stay in sales directly.

Sales consultants are the intermediaries between a company and its customers. They pitch products and services to potential customers, earning an hourly wage and sometimes a commission. As a sales consultant, you represent the company and must have strong communication skills and knowledge of the product or service to answer customer questions.

Beginner sales consultants can typically make around $10 per hour, but as they gain experience can earn around $24 per hour at the intermediate level. Expert and advanced sales consultants can make $88 per hour or more. If you work as a sales consultant for 20 hours per week over the summer, you could make $800-$1,920 per month, potentially even more as you build your experience and skills.

4. Operations management

Operations managers oversee the day-to-day activities of the companies or teams they work with. They help ensure their teams are functioning correctly, looking at operational processes, quality control, compliance, and safety and efficiency in different departments to prevent or eliminate bottlenecks.

Operations management could be an especially beneficial summer job for students studying business. You need strong leadership, communication, problem-solving, and organizational skills to succeed as an operations manager. Working an entry-level operations management job, you may be analyzing data, identifying areas of opportunity for a business, overseeing project areas, or implementing six sigma methodology.

The average hourly rate for an entry-level operations manager is around $26 per hour, according to Glassdoor. If you work 20 hours per week as an operations manager over the summer, you could make $2,080 per month.

5. Tutor

Tutoring is a popular summer job for college students who feel like they’ve mastered a subject and can help others with homework and test prep. Working one-on-one with students virtually or in person, you can review lessons and homework problems. It’s a job that requires patience, as you may need to find different ways to explain a concept, and to explain a concept more than once. You should only tutor in subject areas that you feel really comfortable with.

Tutoring is a great summer job especially for those looking to gain experience in teaching. You could work remotely and freelance, connect with parent groups, or work in person for local schools and in your community. Schools may be hiring part-time tutors during the semester so you can gain experience working a couple of hours per week. If you want to work more hours during the summer, you can work with more than one student at a time.

The average hourly rate for a tutor is about $26 per hour, according to Salary.com. Working with multiple students at a time is an easy way to get more hours per week; if you work 20 hours per week tutoring during the summer, you could earn an extra $2,080 per month.

6. Transcriber

If you’re a fast and accurate typist, transcribing is a summer job with flexible hours that can be done remotely. Companies and even individuals hire transcribers to type audio and video recordings into Word documents or Google Docs. They typically send the files digitally and then ask you to transcribe them within a set timeframe.

Colleges also use transcribers to help students with visual or auditory disabilities during classes, typing out lectures, class discussions, questions, and other important information. If you’re interested in transcription jobs, you can search for work-from-home options or see if your college is looking for on-campus transcribers.

While you can get a transcription certification through the Transcription Certification Institute, transcribing is often an entry-level job that you can do part time and work on building your skills and efficiency. A client may ask that you type out what you hear word for word, unedited, including filler words like “um,” or you may need to edit as you go and correct grammar, depending on the type of transcription.

Transcribers can make around $12-$22 per hour. If you work 20 hours per week as a transcriber during the summer, you could make $960-$1,760 per month.

7. Software development

Working as a software developer could be a great summer job. Front-end developers work in languages like JavaScript and HTML to develop the user-experience side of software. Back-end developers work behind the scenes, building the framework and functionality using Python, PHP, and Java.

If you’re starting out, you could work as a junior developer and learn from those with more experience on your team. Having a few programming projects and IT or software classes on your resume can be helpful for getting interviews. If you’re already comfortable with multiple coding languages, you could freelance and accept more advanced projects, building your portfolio.

Software developers can make $10-$100 per hour. If you work 20 hours per week as a software developer during the summer, you could make $800-$8,000 per month. While software developers at every level are in demand, the highest rates are typically reserved for senior developers with years of experience.

8. Content marketing

Brands use focused content marketing to spread their messaging, grow awareness, find leads, and generate sales. Content comes in many different types, from copy to videos. The job of a content marketer is to figure out what content a brand needs and then find the best channels to use and promote it.

As a content marketer, you could work on planning and strategy, using content calendars to find the best times to put the right content in front of the right audience. Or, you might work on the creative side, generating pictures, images, and videos, and writing copy that resonates with the audience for websites and social media outlets. A third aspect of content marketing is data analytics — using metrics to make better-informed decisions.

Content marketers can make around $15-$40 per hour. If you work 20 hours per week during the summer as a content marketer, you could make $1,200-$3,200 per month.

9. Freelance graphic designer

If you enjoy art and design, you could work as a freelance graphic designer during the summer. Graphic design can be a very rewarding career, allowing people to work in a creative field while earning a respectable income. As a skill-based job, a strong design profile and portfolio are important for winning proposals and projects.

In addition to graphic design, other types of design include website, user experience, and interior design.

Depending on your design skills and the programs you’re comfortable using, you could provide a variety of design services to clients.

Graphic designers can make around $15-$35 per hour. If you work 20 hours per week as a graphic designer over the summer, you could make $1,200-$2,800 per month.

10. Bookkeeping

If you’re studying accounting, finance, or economics, bookkeeping as a summer job can help you gain experience and build your accounting skills. You could work for a company during the summer as a bookkeeper or offer your services to clients as an independent professional. Depending on the client or employer, you may start with data entry but work your way up to financial analysis and reporting.

Bookkeeping, an aspect of accounting, is typically entry level. It focuses on the administrative side with payroll, data entry, and updating and organizing ledgers and other record keeping. A bookkeeper should have a background in finance, be comfortable working with numbers, and know how to input data correctly into spreadsheets and run reports. You could work in spreadsheets or specific software for accounting and bookkeeping like QuickBooks or ADP.

Bookkeepers can make around $11-$25 per hour. If you work 20 hours per week as a bookkeeper over the summer, you could make $880-$2,000 per month.

FAQs about how to find summer jobs

What are the best summer jobs for students?

The best summer jobs for students will depend on your schedule, interests, and goals. Traditional options like retail and food service offer steady hours and customer-service experience. If you’re looking for more flexibility, freelance work — such as writing, graphic design, social media management, or virtual assistance — can be a great alternative.

How can I find a summer job with no experience?

You can find a summer job without prior experience by focusing on transferable skills like communication, organization, and reliability. Many entry-level roles — both in-person and online — don’t require a formal background.

You can also start building experience and developing a portfolio through small freelance projects. Creating a strong profile and applying to beginner-friendly roles can make it easier to get started.

Are online or remote summer jobs legitimate?

Yes, online and remote summer jobs are legitimate — but that doesn’t mean that there aren’t also bad actors who try to abuse the system. Scammers have been known to offer jobs in an effort to steal their victims’ bank account or personal information, and you should know what to look for to spot an online scam on a work platform.

To start, look for opportunities on trusted platforms, check reviews or client history, and avoid roles that require upfront payments or seem too good to be true. Using established marketplaces with built-in protections can help reduce risk.

How can I make more money during the summer?

To make more money over the summer, consider combining multiple income streams — such as a part-time job with freelance work. You can also focus on developing in-demand skills like content writing, data entry, customer support, or social media management.

Freelance work often allows you to set your own rates and take on multiple clients, which can increase your earning potential over time. Exploring different types of opportunities can help you find the best fit for your goals.

Can freelancing be a good summer job?

Yes, freelancing can be an excellent summer job if you’re looking for flexibility and the chance to build real-world skills. You can choose projects that fit your interests and schedule, work remotely, and gain experience that’s valuable for your future career.

Many beginners start with simple projects and gradually take on more complex work as they build confidence, a portfolio, and long-term relationships with clients.

When should I start applying for summer jobs?

You should start applying for summer jobs between January and March, especially for competitive roles like internships or structured programs. However, many employers continue hiring into late spring and early summer — so you can still make an effort even if you get a late start.

Freelance and gig-based opportunities are available year-round, so you can work as soon as you’re ready and take a break if your class load gets too heavy. Learning how to search effectively can help you find opportunities faster.

This story was produced by Upwork and reviewed and distributed by Stacker.

Topics:

Careers & Education
media-news

Graphene Manufacturing Group Ltd. (OTCQX: GMGMF) Signs with New to The Street for Multi-Part Series Across National TV, Iconic Outdoor Billboards, Earned Media, and NewsOut Distribution

By Media News
2 min read • Published April 30, 2026
By Media News
2 min read • Published April 30, 2026

NEW YORK, NY / ACCESS Newswire / April 30, 2026 / Graphene Manufacturing Group Ltd. (OTCQX:GMGMF) ("GMG" or the "Company"), a clean-technology innovator focused on graphene production and energy-saving solutions, has signed a comprehensive media partnership with New to The Street, one of the largest financial media platforms in the world.

Under the agreement, GMG will be featured in a multi-part, long-form interview series designed to provide investors with deep insight into the Company’s proprietary graphene technology, commercialization strategy, and global market opportunity. The campaign will include national television broadcasts as sponsored programming on Bloomberg and Fox Business, delivering broad exposure to retail and institutional audiences.

In addition to television, GMG will benefit from high-impact outdoor billboard placements across New York City’s most iconic financial districts, including Times Square and the Reuters Building. These placements are designed to drive brand visibility and reinforce investor awareness at scale.

The partnership also incorporates earned media support and full integration into the NewsOut platform, where GMG’s key announcements will be distributed through professionally produced video press releases. These segments will be amplified across digital and social channels, including New to The Street TV, which reaches over 4.56 million subscribers globally.

"Graphene Manufacturing Group represents a next-generation materials company with real-world applications and scalability," said Vince Caruso, Co-Founder of New to The Street. "Our platform is built to translate complex technologies into clear, investable narratives-and then deliver those stories at scale across television, digital, and outdoor media."

The campaign is expected to begin immediately, with coordinated television broadcasts, billboard activations, and NewsOut releases rolling out in the coming weeks.

About Graphene Manufacturing Group Ltd. (OTCQX: GMGMF)
Graphene Manufacturing Group Ltd. is a clean-technology company focused on producing high-quality graphene and developing energy-saving and energy-storage solutions. Leveraging proprietary production processes, GMG is advancing applications across batteries, coatings, and industrial efficiency technologies.

About New to The Street
New to The Street is a premier financial media brand delivering long-form interviews, national television broadcasts as sponsored programming on Bloomberg and Fox Business, and one of the largest YouTube audiences in the business space. The platform combines television, digital, social media, and outdoor advertising to provide companies with unmatched visibility and investor engagement.

Media Contact:
Monica Brennan
New to The Street
Monica@NewtoTheStreet.com

SOURCE: New to The Street

View the original press release on ACCESS Newswire

Topics:

media-news
media-news

Abacus Global Management (NYSE:ABX) Partners with New to The Street to Launch High-Impact Investor Awareness Campaign Across National TV, 4.56M+ Subscriber YouTube Network, and NewsOut Distribution

By Media News
2 min read • Published April 30, 2026
By Media News
2 min read • Published April 30, 2026

NEW YORK, NY / ACCESS Newswire / April 30, 2026 / Abacus Global Management (NYSE:ABX) ("Abacus" or the "Company"), a leader in alternative asset management and financial solutions, has signed a strategic media partnership with New to The Street, one of the largest business-focused television and digital platforms in the world.

Under the agreement, Abacus Global Management will participate in a multi-part, long-form interview series designed to provide investors and the broader financial community with an in-depth understanding of the Company’s business model, growth strategy, and market positioning.

The partnership also includes comprehensive social media amplification across New to The Street’s digital ecosystem, including its flagship New to The Street TV YouTube channel with over 4.56 million subscribers, as well as full integration into the NewsOut platform. Through NewsOut video press releases, Abacus will benefit from professionally produced, anchor-led content distributed across major digital channels, enhancing transparency and engagement with both retail and institutional audiences.

"Abacus Global Management represents the type of forward-thinking financial company our audience seeks," said Vince Caruso, Co-Founder of New to The Street. "Our platform is built to not only tell the story – but to ensure it reaches scale across television, digital, and social channels."

This collaboration positions Abacus to leverage New to The Street’s unique combination of national television exposure, high-impact digital distribution, and continuous earned media support – delivering a consistent narrative to the investment community.

The series is expected to begin production immediately, with interviews and NewsOut coverage rolling out across New to The Street’s broadcast and digital platforms in the coming weeks.

About Abacus Global Management (NYSE: ABX)
Abacus Global Management, headquartered in Orlando, Florida, is a leading financial services company specializing in alternative asset management, data-driven wealth solutions, technology innovations, and institutional services. With a focus on longevity-based assets and personalized financial planning, Abacus leverages proprietary data analytics and decades of industry expertise to deliver innovative solutions that optimize financial outcomes for individuals and institutions worldwide.

About New to The Street
New to The Street is a premier financial media brand delivering long-form interviews, national television broadcasts as sponsored programming on Bloomberg and Fox Business, and one of the largest YouTube audiences in the business space. The platform combines television, digital, social media, and outdoor advertising to provide companies with unmatched visibility and investor engagement.

Media Contact:
Monica Brennan
New to The Street
Monica@NewtoTheStreet.com

SOURCE: New to The Street

View the original press release on ACCESS Newswire

Topics:

media-news
media-news

Wi2Wi Corporation Announces Grant of Options

By Media News
4 min read • Published April 30, 2026
By Media News
4 min read • Published April 30, 2026

TORONTO, ON / ACCESS Newswire / April 30, 2026 / Wi2Wi Corporation (the "Corporation"), a leader in precision timing devices, frequency control products is pleased to announce that its board of directors has authorized and approved a grant of stock options to its Chief Executive Officer and Chief Financial Officer. To Chief Executive Officer, Sue Amarin, the Corporation has issued an aggregate of 3,850,000 options (the "Options") at an exercise price of $0.05 per share. The granting of the Options and issuance of shares are subject to the terms and conditions of the Corporation’s Stock Option Plan (the "Plan") adopted by the Corporation on January 28, 2013 and subject to approval by the TSX Venture Exchange, if any approval is needed. An aggregate of 1,650,000 Options will vest on May 1, 2026, an aggregate of 1,100,000 will vest on December 1, 2026, and the balance 1,100,000 will vest on September 1, 2027. To Chief Financial Officer, Dawn Leeder, the Corporation has issued an aggregate of 1,100,000 options (the "Options") at an exercise price of $0.05 per share. The granting of the Options and issuance of shares are subject to the terms and conditions of the Corporation’s Stock Option Plan (the "Plan") adopted by the Corporation on January 28, 2013 and subject to approval by the TSX Venture Exchange, if any approval is needed. An aggregate of 475,000 Options will vest on May 1, 2026, an aggregate of 312,500 will vest on December 1, 2026, and the balance 312,500 will vest on September 1, 2027.

About Wi2Wi Corporation

Wi2Wi is a specialized electronic component supplier with expertise in all aspects of frequency control devices. Wi2Wi’s Precision Devices brand of products has earned a premier spot in numerous key markets including avionics, aerospace, industrial equipment, government, and the US military. Wi2Wi’s frequency control products are best-in-class and of the highest quality.

Founded in 2005, Wi2Wi’s headquarters, design center and state-of-the-art manufacturing facility are located in the heart of America’s industrial belt in Middleton, WI. Wi2Wi can deliver specific solutions using its in-house design and manufacturing expertise, as well as leveraging many tier-1 global partnerships with numerous industry leading silicon and wireless technology suppliers.

Wi2Wi has partnered with best-in-class sales leaders. The company uses a global network of manufacturer’s representatives to promote its products and services, and has partnered with world class distributors for the fulfillment of orders all of which augment a US-based direct sales team.

Wi2Wi is extremely proud to serve hundreds of the world’s top companies with its made-in-America products.

Investor & Media Contact

Sue Amarin, Chief Executive Officer
sue_a@wi2wi.com

Forward-Looking Statements: This news release contains certain forward-looking statements, including management’s assessment of future plans and operations, and the timing thereof, that involve substantial known and unknown risks and uncertainties, certain of which are beyond the Company’s control. Such risks and uncertainties include, without limitation, risks associated with the ability to access sufficient capital, the impact of general economic conditions in Canada, the United States and overseas, industry conditions, stock market volatility. The Company’s actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits, including the amount of proceeds, that the Company will derive there from. Readers are cautioned that the foregoing list of factors is not exhaustive. Additional information on these and other factors that could affect the Company’s operations and financial results are included in reports on file with Canadian securities regulatory authorities and may be accessed through the SEDAR+ website (www.sedarplus.ca). Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made, and the Company undertakes no obligation to update forward-looking statements and if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law. All subsequent forward-looking statements, whether written or oral, attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. Furthermore, the forward- looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Wi2Wi Corporation

View the original press release on ACCESS Newswire

Topics:

media-news
Interviews

How Complex’s SVP of Brand Partnerships Turned Cultural Moments Into Commerce

Kirsten Atkinson spent 15 years buying media the traditional way. Here's what she learned when she switched sides.

Kirsten Atkinson
Miles icon
By Miles Jennings
@milesworks
Miles Jennings is CEO of Mediabistro and its parent CognoGroup. He previously founded and led Recruiter.com through its NASDAQ listing, executing more than 10 acquisitions over nearly a decade as CEO and COO.
6 min read • Originally published April 28, 2026 / Updated April 30, 2026
Miles icon
By Miles Jennings
@milesworks
Miles Jennings is CEO of Mediabistro and its parent CognoGroup. He previously founded and led Recruiter.com through its NASDAQ listing, executing more than 10 acquisitions over nearly a decade as CEO and COO.
6 min read • Originally published April 28, 2026 / Updated April 30, 2026

Kirsten Atkinson has spent more than 25 years in media, advertising, and marketing, but her title at Complex barely hints at the scope of what that job actually involves. As SVP of Brand Partnerships and Sales, she oversees the West Coast sales strategy for a platform that isn’t quite a publisher, isn’t quite a retailer, and isn’t quite an event company. It’s all three, and knowing how to sell that to brands is its own discipline.

Her path to this role took her through Starcom, Mindshare, OMD, nearly a decade at Team One running Lexus media, a groundbreaking Lexus x Marvel Studios campaign for Black Panther, and eventually into sales at NBCUniversal and BuzzFeed before landing at Complex in 2021.

Along the way, she co-founded the ThinkLA DIG Diversity Summit, the first advertising conference of its kind in Los Angeles, and earned recognition from Ad Age, Black Enterprise, and Adweek. This year, she received the Clark Atlanta University Spirit of Greatness Award from the HBCU where she earned her degree in Mass Media Arts.

Mediabistro spoke with her about what it actually looks like to sell a ComplexCon partnership, how to measure success in a commerce-driven collab, and what media professionals need to know if they want to make the same career pivot she did.

A lot has changed at Complex since 2021, with new ownership and new scale. How has that changed how you work with brand partners?

“When I joined Complex in 2021, the business was owned by BuzzFeed and was still more weighted toward traditional media monetization, digital advertising and branded content made up a larger portion of the mix, while commerce and experiential were meaningful but not yet operating at today’s scale.

Since then, NTWRK and Universal Music Group acquired Complex and the model has become much more diversified. Today, digital advertising and partnerships remain a core driver, but they sit within a broader ecosystem that includes e-commerce and large-scale experiences like ComplexCon and Family Style.

The simplest way to describe the shift is that we’ve moved from a more traditional publisher model to a more balanced platform built around content, commerce, and experiences, giving brands more ways to show up in culture and more ways for us to deliver measurable value beyond impressions alone.”

ComplexCon drew 70,000 attendees and 400-plus brands. What does a partnership at that scale actually cost, and how does the ROI conversation compare to a traditional media buy?

“The investment really depends on the shape and ambition of the partnership. At that scale, brands aren’t buying a standard media package, but accessing a highly engaged cultural audience across multiple touchpoints at once: live experience, creators, social, content, commerce, and hospitality.

Because of that, the ROI conversation is different from a traditional media buy. Instead of focusing primarily on reach, frequency, or CPM, we look at a broader set of outcomes: brand heat, earned media, social engagement, creator participation, data capture, commerce performance, and whether the brand created a moment people actually talked about.

It’s less about ‘how many impressions did I buy?’ and more about ‘did we create cultural relevance and measurable business results at the same time?'”

That’s a meaningfully different sales conversation than anything her media buying background prepared her for. But it’s one she’s clearly made her own: Complex was named alongside Google, Netflix, Sephora, and the WNBA as one of BizBash’s 10 industry innovators in experiential marketing in 2025.

The Fanatics x Complex x Takashi Murakami x MLB collab reportedly hit 5x MSRP on StockX. How does Complex measure success on a commerce-driven deal like that versus a standard brand integration?

“For a commerce-led collaboration, success starts with demand and performance — sell-through, speed to sell-out, conversion, and overall consumer response. But we also look at what that demand signals culturally: did it generate conversation, did it travel organically, and did it deepen the brand’s relevance with its audience?

A standard brand integration is often measured by awareness and engagement. A commerce-driven deal adds a more tangible layer of proof: consumers choosing to buy.

The most successful partnerships do both. They work as storytelling and as product, and when you see strong aftermarket demand, it’s a signal that the collaboration resonated beyond the campaign itself.”

On Making the Pivot From Media Buying to Brand Partnerships

Atkinson’s first 17 years were spent on the agency side, planning and buying media for automotive brands at Starcom, Mindshare, OMD, and Team One. It’s the kind of foundation that teaches you discipline, process, and how brands make decisions. What it doesn’t necessarily teach you is how to build cultural products from scratch. That part came later.

For anyone thinking about making a similar move, and it’s one of the most asked-about transitions in media right now, her experience is worth paying close attention to.

What skills from your traditional media background transferred directly, and what did you have to learn from scratch?

“A lot transferred directly. Traditional media teaches you how to understand client objectives, build strategic plans, manage complexity, and prove value against outcomes. It also gives you a strong foundation in audience strategy and how brands make decisions.

What I had to build more intentionally was the commerce and partnership side, how products are developed, how drops and retail mechanics work, and how to structure deals that bring together talent, brands, and distribution.

The biggest shift was moving from ‘how do I place media effectively?’ to ‘how do I build something with cultural impact that people actually want to participate in?'”

What does your team look like today?

“My team is intentionally cross-functional, primarily spanning sales, working in lock step with strategy, creative partnerships, and integrated marketing. We have people from traditional media backgrounds alongside those with experience in branded content, digital marketing, event marketing, and influencer management.

That mix is important because the work itself spans far beyond a standard media sale, it often includes content, live experiences, creators, and product-driven thinking all within a single partnership.”

It’s a structure that mirrors what’s happening across the industry more broadly, where the line between a media sale and a creative production has all but disappeared. The roles that are growing are strategists who can hold a conversation about content, events, product drops, and CPMs in the same breath.

On the Realistic Path to Making This Pivot

For someone in a traditional media sales or planning role who wants to make the same kind of transition, what’s the realistic path?

“It’s a series of adjacent moves. Start by getting closer to integrated partnerships, branded content, experiential, or commerce-related work within your current role. Raise your hand for opportunities that require strategic thinking, not just execution.

The people who make the transition most successfully tend to keep their media foundation while expanding their skill set. If you can still speak fluently about planning and measurement, but also understand creators, partnerships, and consumer behavior, you become much more valuable.”

That’s practical advice that echoes what we’ve heard from other media executives who’ve reinvented their roles over long careers.

What was your big break?

“I’ve been fortunate to have leaders throughout my career who trusted me with bigger opportunities before I felt fully ready for them. My ‘big break’ wasn’t a single moment, but a series of chances to step into new challenges and prove I could grow into them. Whether I was executing the first Live, Immersive Fashion Show at NYFW or launching the award-winning Black Panther vehicle partnership, these moments led me to the work I’m doing today.

Like most careers, it’s been a combination of preparation, relationships, and timing coming together over time.”

The Black Panther campaign she’s referring to was the Lexus x Marvel Studios partnership she led at Walton Isaacson, which won for Best Branded Entertainment. It remains one of the most-cited examples of how an automotive brand can show up in culture without feeling like an interruption.


Atkinson’s career shows the importance of staying curious past the point where most people get comfortable. She spent years building expertise in one area, then used it as a foundation to move into something new. The pivot she’s describing is about knowing your business and client demands well enough to take the relationship somewhere the job description didn’t originally include.

If you’re looking for roles in brand partnerships, integrated marketing, or cultural commerce, you can browse current job listings at Mediabistro.

Topics:

Interviews
LA

See how much it costs to attend San Diego Padres games

See how much it costs to attend San Diego Padres games
By Stacker Feed
1 min read • Published April 29, 2026
By Stacker Feed
1 min read • Published April 29, 2026

HE Photography // Shutterstock

See how much it costs to attend San Diego Padres games

Way compiled a look at the affordability of attending San Diego Padres games. Ticket rates were aggregated from official primary ticketing partners and major resale marketplaces based on availability as of March 2025. Estimated game day costs reflect one average ticket, one beer, one hot dog, one soda, and one parking spot. Prices are estimates based on publicly available data and do not include taxes or fees.

While Major League Baseball remains one of the most accessible major sports leagues in the U.S., prices vary significantly by market. Large coastal teams tend to command higher ticket prices, while smaller markets often offer more budget-friendly experiences.

How much it costs to attend San Diego Padres games
– 2026 Stadium: Petco Park
– Ticket prices: $35.00 (National rank: #13 most expensive)
– Concession total: $18.46 (National rank: #15 most expensive)
— Beer (16oz): $5.00
— Hot Dog: $7.96
— Soda: $5.50
– Average parking price: $27.85
– Estimated total cost of attending a game: $81.31

MLB teams with the highest average ticket prices
#1. New York Yankees ($67.75)
#2. Houston Astros ($64.29)
#3. Chicago Cubs ($55.10)
#4. Los Angeles Dodgers ($54.24)
#5. Washington Nationals ($46.02)

MLB teams with the lowest average ticket prices
#1. Miami Marlins ($23.61)
#2. Arizona Diamondbacks ($25.15)
#3. Chicago White Sox ($25.58)
#4. Cincinnati Reds ($25.58)
#5. Pittsburgh Pirates ($26.93)

This story was
produced by
Way
and reviewed and
distributed by Stacker.

Topics:

LA
LA

See how much it costs to attend San Francisco Giants games

See how much it costs to attend San Francisco Giants games
By Stacker Feed
1 min read • Published April 29, 2026
By Stacker Feed
1 min read • Published April 29, 2026

Arina P Habich // Shutterstock

See how much it costs to attend San Francisco Giants games

Way compiled a look at the affordability of attending San Francisco Giants games. Ticket rates were aggregated from official primary ticketing partners and major resale marketplaces based on availability as of March 2025. Estimated game day costs reflect one average ticket, one beer, one hot dog, one soda, and one parking spot. Prices are estimates based on publicly available data and do not include taxes or fees.

While Major League Baseball remains one of the most accessible major sports leagues in the U.S., prices vary significantly by market. Large coastal teams tend to command higher ticket prices, while smaller markets often offer more budget-friendly experiences.

How much it costs to attend San Francisco Giants games
– 2026 Stadium: Oracle Park
– Ticket prices: $37.00 (National rank: #10 most expensive)
– Concession total: $22.46 (National rank: #7 most expensive)
— Beer (16oz): $9.25
— Hot Dog: $7.71
— Soda: $5.50
– Average parking price: $25.80
– Estimated total cost of attending a game: $85.26

MLB teams with the highest average ticket prices
#1. New York Yankees ($67.75)
#2. Houston Astros ($64.29)
#3. Chicago Cubs ($55.10)
#4. Los Angeles Dodgers ($54.24)
#5. Washington Nationals ($46.02)

MLB teams with the lowest average ticket prices
#1. Miami Marlins ($23.61)
#2. Arizona Diamondbacks ($25.15)
#3. Chicago White Sox ($25.58)
#4. Cincinnati Reds ($25.58)
#5. Pittsburgh Pirates ($26.93)

This story was
produced by
Way
and reviewed and
distributed by Stacker.

Topics:

LA
NYC

See how much it costs to attend New York Mets games

See how much it costs to attend New York Mets games
By Stacker Feed
1 min read • Published April 29, 2026
By Stacker Feed
1 min read • Published April 29, 2026

Arina P Habich // Shutterstock

See how much it costs to attend New York Mets games

Way compiled a look at the affordability of attending New York Mets games. Ticket rates were aggregated from official primary ticketing partners and major resale marketplaces based on availability as of March 2025. Estimated game day costs reflect one average ticket, one beer, one hot dog, one soda, and one parking spot. Prices are estimates based on publicly available data and do not include taxes or fees.

While Major League Baseball remains one of the most accessible major sports leagues in the U.S., prices vary significantly by market. Large coastal teams tend to command higher ticket prices, while smaller markets often offer more budget-friendly experiences.

How much it costs to attend New York Mets games
– 2026 Stadium: Citi Field
– Ticket prices: $38.00 (National rank: #9 most expensive)
– Concession total: $21.90 (National rank: #8 most expensive)
— Beer (16oz): $7.71
— Hot Dog: $7.19
— Soda: $7.00
– Average parking price: $26.91
– Estimated total cost of attending a game: $86.81

MLB teams with the highest average ticket prices
#1. New York Yankees ($67.75)
#2. Houston Astros ($64.29)
#3. Chicago Cubs ($55.10)
#4. Los Angeles Dodgers ($54.24)
#5. Washington Nationals ($46.02)

MLB teams with the lowest average ticket prices
#1. Miami Marlins ($23.61)
#2. Arizona Diamondbacks ($25.15)
#3. Chicago White Sox ($25.58)
#4. Cincinnati Reds ($25.58)
#5. Pittsburgh Pirates ($26.93)

This story was
produced by
Way
and reviewed and
distributed by Stacker.

Topics:

NYC
LA

See how much it costs to attend Los Angeles Angels games

See how much it costs to attend Los Angeles Angels games
By Stacker Feed
1 min read • Published April 29, 2026
By Stacker Feed
1 min read • Published April 29, 2026

HE Photography // Shutterstock

See how much it costs to attend Los Angeles Angels games

Way compiled a look at the affordability of attending Los Angeles Angels games. Ticket rates were aggregated from official primary ticketing partners and major resale marketplaces based on availability as of March 2025. Estimated game day costs reflect one average ticket, one beer, one hot dog, one soda, and one parking spot. Prices are estimates based on publicly available data and do not include taxes or fees.

While Major League Baseball remains one of the most accessible major sports leagues in the U.S., prices vary significantly by market. Large coastal teams tend to command higher ticket prices, while smaller markets often offer more budget-friendly experiences.

How much it costs to attend Los Angeles Angels games
– 2026 Stadium: Angel Stadium
– Ticket prices: $28.00 (National rank: #21 most expensive)
– Concession total: $17.62 (National rank: #16 most expensive)
— Beer (16oz): $4.62
— Hot Dog: $8.00
— Soda: $5.00
– Average parking price: $11.50
– Estimated total cost of attending a game: $57.12

MLB teams with the highest average ticket prices
#1. New York Yankees ($67.75)
#2. Houston Astros ($64.29)
#3. Chicago Cubs ($55.10)
#4. Los Angeles Dodgers ($54.24)
#5. Washington Nationals ($46.02)

MLB teams with the lowest average ticket prices
#1. Miami Marlins ($23.61)
#2. Arizona Diamondbacks ($25.15)
#3. Chicago White Sox ($25.58)
#4. Cincinnati Reds ($25.58)
#5. Pittsburgh Pirates ($26.93)

This story was
produced by
Way
and reviewed and
distributed by Stacker.

Topics:

LA

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