Social Media Analytics

Track, measure and optimize your social campaigns for success

Level: Beginner
Instructor: Christopher White

Social Media Analytics

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 17 video lessons
  • 2 hours of lesson content
  • Exercises to develop and monitor a real campaign
  • Led by an industry expert
  • Lifetime access        
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Who Should Take This Course

Social Media Managers, Community Managers, Marketers, PR Specialists, E-Commerce Managers

Skills You Will Learn

Set up, test, track and optimize campaigns on Facebook, Twitter and LinkedIn

The differences between Analytics and Reporting, and why it’s important

Core components of a social media campaign and how it flows through the Social Campaign Funnel

Establish campaign goals, KPIs and other important metrics to track

Know the differences between Brand and Direct Response campaigns, relevant metrics and setting goals for each

Create and use a campaign sheet to effectively track and compare your campaign progress and performance

Set up dashboards in Google Analytics for cross-channel reporting and use the Google URL builder to generate links for campaigns

Optimize your campaigns through methodical “test and learn” plans

Roll up your cross-channel data and compare them to your goals

Why Take This Course

Successful social campaigns are not an accident—they are the result of continuous trial and error, testing, monitoring and optimizing content and creative to see what works (and what doesn’t). This course will teach you a methodical approach for using data to set up, track and monitor social media campaigns.

From the essential campaign components to setting goals, identifying KPIs and campaign testing, you will learn how a seasoned analytics pro manages social campaigns to success. By the end of the course, you will also have a discerning eye for effective copy, images and calls to action that produce results. You’ll also find out how to use both native and third-party tracking tools for real time reporting so you can make smart campaign decisions in the future.

Session 1

Analytics Basics

  • Lesson 1: Reporting vs. Analytics
  • Lesson 2: Social Media Metrics and KPIs
  • Lesson 3: Identifying Campaign Goals and KPIs
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Session 2

Create Effective Brand-Building Campaigns

  • Lesson 1: Facebook/Instagram Audience Insights and Reporting
  • Lesson 2: Twitter Reporting Dashboard
  • Lesson 3: LinkedIn Reporting Dashboard
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Session 3

Cross-Channel Social Analytics

  • Lesson 1: Social Platform Limitations
  • Lesson 2: Leverage Google Analytics with Social Media
  • Lesson 3: Rolling Up Cross-Channel Data to Tie to Outcomes
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Session 4

Put Campaigns into Action

  • Lesson 1: Identifying Benchmarks & Creating a Test and Learn Plan
  • Lesson 2: Click-Thru Rate & Conversion Rates
  • Lesson 3: Your Responsibility as a Social Marketer
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About the Instructor

Christopher White

2 Courses

Christopher White is the founder of, a digital marketing firm. He has built and managed marketing programs for non-profits, startups and large enterprises leveraging his expertise in social media marketing, lead generation and Ecommerce.