Understand Social Media Analytics

Track, measure and optimize your social campaigns for success

Level: Beginner
Instructor: Molly Stark Dean

Understand Social Media Analytics

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 16 video lessons
  • 2h 6m of lesson content
  • Exercises to develop and monitor a real campaign
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Social Media Managers, Community Managers, Marketers, PR Specialists, E-Commerce Managers

Skills You Will Learn

Set up, test, track and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn and Pinterest

The differences between Metrics and Analytics, and why it’s important

Establish campaign goals, KPIs and other important metrics to track

Incorporate Google Analytics into your campaigns to view overall traffic sources that deliver visitors to your site, including social

Optimize your campaigns through methodical A/B testing

Why Take This Course

Successful social campaigns are not an accident—they are the result of continuous trial and error, testing, monitoring and optimizing content and creative to see what works (and what doesn’t). This course will teach you a methodical approach for using data to set up, track and monitor social media campaigns.

From essential campaign components to setting goals, identifying KPIs and campaign testing, you will learn how a seasoned analytics pro manages social campaigns to help a brand's bottom line.

Session 1

Intro to Social Media Analytics

  • Lesson 1: Metrics, Reporting & Analytics
  • Lesson 2: Goal Types (Awareness, Engagement & Conversions)
  • Lesson 3: Setting Goals & Identifying KPIs
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Session 2


  • Lesson 1: Facebook/Instagram Campaigns
  • Lesson 2: Twitter Campaigns
  • Lesson 3: LinkedIn & Pinterest Campaigns
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Session 3

A/B Testing

  • Lesson 1: Facebook/Instagram A/B Testing
  • Lesson 2: Twitter A/B Testing
  • Lesson 3: LinkedIn & Pinterest A/B Testing
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Session 4


  • Lesson 1: Google Analytics
  • Lesson 2: Reviewing Metrics
  • Lesson 3: Proving Social ROI & KPIs
+ Show More

About the Instructor

Molly Stark Dean

7 Courses

Molly Stark Dean started her professional career at Fox News Channel on the assignment desk where she created systematized applications for fellow desk editors to monitor wire services, phone beat calls and social networking sites for breaking news. She went on to work for Mediabistro.com's TVNewser blog, CBS Radio News as the New Media Liaison and at Reuters TV. Molly graduated from New York University with a Master of Arts Journalism Degree in their new Reporting the Nation program. At NYU, she interned for ABC News Nightline, USA Today and ABC News' Brian Ross Investigative Unit. Molly is currently a social media marketing instructor at the University of Missouri School of Journalism China Program. She teaches social media strategy and content management systems to Chinese broadcast professionals across China.