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When Media April Fools’ Jokes Backfired Spectacularly

It’s all fun and games until somebody says the nearby hill’s an active volcano

employee writing april fools' sign
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published March 31, 2016 / Updated March 19, 2026
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published March 31, 2016 / Updated March 19, 2026

April Fools’ Day means a time for jokes, hijinks and the always usually awesome annual Google pranks. And while everyone loves a good April Fools’ Day joke, when they backfire, they don’t just wither away, they go down in history. And, surprise: Digital media companies aren’t immune.

Check out these April Fools’ Day media faceplants. Then, rather that pull some elaborate prank on a coworker, play it safe and kick out some job apps (no joke) or plan to up your skills with an online course—after all, courses are 40% off until Friday at midnight using promo code NOFOOL.

1. Taco Bell “Buys” the Liberty Bell
Back in 1996, a team at Taco Bell put together an elaborate hoax involving the Liberty Bell, a full page ad in six major newspapers and a headline that read, “Taco Bell Buys The Liberty Bell.”

The ad—claiming the purchase of the Liberty Bell was a noble attempt to help reduce national debt—struck a sour note. Thousands of citizens called Taco Bell headquarters and the National Parks Service, and some even took to the press, decrying Taco Bell’s move. (Of course, bad is press is still good press and Taco Bell earned millions in free air time and also saw a big spike in sales that week.)

2. Radio Show Hosts Memorialize Their (Not Actually Dead) Mayor
In 1998, rock station WAAF personalities Opie and Anthony claimed Boston’s then-mayor Tom Menino was killed in a car crash.

Unsurprisingly, the prank was DOA. Menino, who was in fact very much alive, filed a complaint with the FCC urging them to fine the radio station. And for Opie and Anthony, they were quickly fired …only to be later hired on at a station in New York, where their careers propelled into on-air stardom.

3. ABC’s Countdown Clock Leads to Nothing
Remember Happy Endings on ABC? While never a smash hit, the show had a strong following who always hoped for a reboot. That’s where the prank comes in.

Last February, ABC tweeted the link to a countdown clock which would end on April 1st. The end date should have screamed “prank!”, but fans held out hope that the clock was winding down to the announcement of a new season. Instead, at the appointed hour, nothing happened. Happy Endings tweeted, “Happy…April Fools’ Day! Sorry!”

Needless to say, fans were not happy.

4. A TV Reporter Tells Bostonians a Nearby Hill Is an Erupting Volcano
In 1980, Boston’s Channel 7 News broadcast a special bulletin that a Massachusetts foothill was actually an active, erupting volcano, and included spliced footage and audio of then-President Carter claiming this is a “serious issue.”

The reporter ended the special bulletin with a sign reading “April Fools,” but it was already too late. Worried callers rang into the police station throughout the night, and the executive producer responsible for the prank was—you guessed it—fired.

5. A Furniture Company Places a “Sr. Mattress Tester” Job Ad
Chalk this one up as an April Fools’ win: Taking to social media with their job posting, one company used LinkedIn and other sources to play a killer job posting prank.

With such requirements as Demonstrated expertise in sleeping under varied conditions and A complete lack of enthusiasm and drive, the India-based furniture company Urban Ladder created a job posting for a bed tester that just had to be too good to be true.

And of course, it was. But because the ad was fun, lighthearted and—most important—didn’t tarnish a national treasure, fake a person’s death or get super fans’ hopes up, it led to some great free publicity for the company.

While we love April Fools’ Day jokes, we don’t post fake ads, only awesome ones. And because we think you deserve to be the complete opposite of a fool, we’re offering 40% off all courses when you use promo code NOFOOL. This deal ends before midnight on Friday, so sign up now!

Topics:

Be Inspired, Work Spaces
Job Search

5 Business School Lessons That Will Transform Your Job Search

Biz dev types and money guys aren’t the only ones who can tap the power of MBA-thinking

MBA grad talking on phone
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
6 min read • Originally published April 4, 2016 / Updated March 19, 2026
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
6 min read • Originally published April 4, 2016 / Updated March 19, 2026

Ever wondered exactly what professional mastery business school grads get along with their shiny MBA? We asked six alums what they learned at some of the top business schools in the western hemisphere—and how to leverage those lessons in your job search.

1. Investing in yourself is the best investment you can make

“Happy, well-rounded people are absolutely magnetic,” says Lisa Goller, who has an MBA from Toronto’s York University and runs her own content marketing business. “To sell yourself, you need to be at your best—so take good care of yourself.” Goller’s brand of self-care is yoga and meditation.

2. A competitive advantage isn’t just for new businesses

“In business school, you often discuss how companies developed their strategy against competition in their given market,” says Nihar Chhaya, a graduate of the University of Pennsylvania’s Wharton School of Business, executive coach and president of Partner Exec.

Job seekers can similarly develop their own competitive advantages “by deeply understanding what the prospective employer values in the given role and expressing the unique aspects that set them apart from other applicants in fulfilling this need.”

3. You need to know how businesses work

When you’re targeting jobs in a particular department, it’s easy to put on blinders to every other department that keeps the company running. This is shortsighted, though, according to Elatia Abate, an alumna of the University of Chicago Booth School of Business, a former recruiter at The Wall Street Journal and current career coach.

“Having a broad understanding of how all the pieces of the puzzle work together can help you make better business decisions, have clearer communications with colleagues outside of your functional area and generally think better and smarter about challenges you face,” Abate says.

4. See yourself not as “I” but as part of a team

In school, students loathe teamwork. But at work, it’s a reality. Digital strategist Chris Hood, who has his MBA from Indiana Wesleyan University and is also an adjunct instructor at Southern New Hampshire University, sees this every single day.

“In business you are constantly asked to participate on teams where you may not agree with someone, or have employees who don’t pull their share of the work,” he says. As you interview, demonstrate a team-first point of view rather than an all-about-me mindset.

5. Brand yourself like you would a product

Personal branding is a big-time buzzword for a reason: The more you think about your own brand, the better idea you have of what you have to offer to a potential employer. “For a powerful mindset that builds relationships, consider how you can help others versus selling to them,” says Goller.

6. Confidence is everything

When you’re surrounded by top talent, it’s easy for your self-confidence to take a hit. Beat back imposter syndrome with a “fake it ‘til you make it” attitude, Chhaya says. “Faking it, in this sense, doesn’t mean lying, but rather acting as if you belong, because you do,” he adds.

“Remind yourself there is a reason why they are interviewing you: You already have something special they are looking for.”

7. Always over-prepare

It’s better to be over-dressed than under-dressed—and the same principle applies to your interview prep. “You live in a competitive world, and you can never underestimate how much others around you might be preparing for any given opportunity,” says Chris Gorges, a partner at branding agency Rocketure and MBA graduate of NYU Stern School of Business. To stay in the game, don’t just go in and wing it.

8. Strategizing your job search will keep you on track

Business plans aren’t just for start-ups, says Ricky Singh, who received his MBA from the University of Maryland University College and is the CEO of AIRR Media, which helps start-ups with online marketing.

“There are so many people who just jump into doing work without really thinking about how the work they are doing fits into the overall goals,” he says.

Before you begin writing cover letters and filling out applications, think about what you want from your career and this next job, what kind of salary and benefits you need to support your lifestyle and the type of skills you want to develop, for starters.

9. Not everyone is in your target market

Job boards list thousands of openings. Are you going to apply to all of them? No way! “Focus!” Goller says. “Be selective. Go after companies and roles that will make you want to jump out of bed on Monday mornings.”

10. Articulate your skills in business terms

Communicating isn’t just about talking about yourself and what you do well. Hood suggests framing your skill-set in terms of business needs and goals.

To prepare for interviews, study up on a company’s pain points and assets outside of your target department. Figure out how your talents and past responsibilities and achievements fit into that puzzle.

11. Soft skills matter

When everyone in the candidate pool possesses the same technical skills, it’s almost always the people skills that set top applicants apart.

“As you become more senior in an organization and begin to take on management roles, work on cross-departmental projects and negotiate with vendors, these soft skills are the ones that will help you achieve success,” Abate says.

12. Your job search doesn’t have to be a solo endeavor

Who says you have to tackle your job hunt all by yourself? Not Chhaya, who encourages building a loyal support system. Many people in your network do want to help you, he says, “you just need to ask.” Bonus? “It also gives you the opportunity to help them when they are in need,” Chhaya says.

A support team can coach you through the process, introduce you to employers, read through your application materials and more.

13. Thinking like an innovator sets you apart

The way you think is one thing nobody else can one-up you on. Whether you’re looking for a job in creative departments, like advertising or editorial, or are more of a business-side player, a candidate who can brainstorm creative solutions is a keeper, says Singh, who emphasizes the “need to be different,” whether that means the way you work or the products you work on.

14. Think long-term

Is what you’re doing now helping you move toward your eventual career goals? If not, it’s time to reevaluate your path. “Continually assess whether what you’re focusing on right now is going to be advantageous for you 5, 10, 15, 25 years from now, both professionally and personally,” Gorges says.

If your end goal is long-term freelancing, for example, 80-hour weeks in the office that don’t allow you time for a side hustle might not be the best choice.

15. Comprehending your leadership style

You don’t have to have a project manager title to be a leader. Chhaya explains that each member of a team is “collectively driving the effort forward and being a leader in their own way.”

Be wary of couching your leadership skills in terms of the titles you’ve held. Instead, think more deeply about the areas you tend to take point on and how you take control.

16. Change is inevitable. Learn to adapt

Your ideal career path might not be the one you settled on right after graduation. To stay tuned into your happiness, check in with yourself regularly—every 3 to 6 months—and audit your life. “Be willing to let go of any activities or attitudes that hold you back from success,” Goller says.

Lesson #1 is invest in yourself. Make that a reality today by signing up for an online, video-based course through Mediabistro. 

Topics:

Be Inspired, Get Hired, Job Search, Productivity
Skills & Expertise

Simple Stats That Prove Your Online Marketing Success

Tap the power of analytics to prove your worth

employees looking at stats on a computer
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By McLean Robbins
McLean Robbins is a luxury travel editor, marketing leader, and adjunct faculty member at Georgetown University with two decades of bylines in Forbes Travel Guide, Robb Report, and Washingtonian. She is the founder of Lily Pond Luxury, a Condé Nast Top Travel Specialist agency, and previously served as VP of Marketing at MBO Partners.
3 min read • Originally published April 5, 2016 / Updated March 19, 2026
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By McLean Robbins
McLean Robbins is a luxury travel editor, marketing leader, and adjunct faculty member at Georgetown University with two decades of bylines in Forbes Travel Guide, Robb Report, and Washingtonian. She is the founder of Lily Pond Luxury, a Condé Nast Top Travel Specialist agency, and previously served as VP of Marketing at MBO Partners.
3 min read • Originally published April 5, 2016 / Updated March 19, 2026

If you’re looking for a job in online content, marketing or content marketing—or if you’ve already gotten a job in those areas—then you’re probably pretty eager to prove return on investment (ROI) for your efforts.

Good news! Thanks to the power of analytics, you can prove a direct correlation between quality content and products booked, services rendered and even improved brand awareness.

Use these five metrics below to help you create a strategy that works for you.

1. Likes, Comments & Shares

Growth in visitors, fans and followers is desired by nearly any brand. But it’s less important to see numbers grow than it is to see true engagement within individual pieces of content.

A number of metrics can be measured (and hopefully tracked to conversion, or users’ taking the action you want them to take), but these metrics, generally from social media, are indicative of engagement within individual content pieces.

2. Return Visitors 

Many people focus on monthly unique pageviews—roughly, the number of sessions during which a page was viewed one or more times over the course of a month—and this is certainly a valuable metric.

But it’s also important to see how many users visit not just once, but several times in a month. Many of the top content sites are daily destinations, which leads to a more engaged user base, the likelihood that individuals will make product purchases and more. Chances are, if people visit your site daily, you’re doing something right.

3. Bounce Rate 

Many content creators care about time on site—how long an individual spends on your page. Surely, that’s an important metric; and people on mobile have shorter attention spans than ever before. But we also care about bounce rate, or the number of people that hit your site and immediately leave again, or “bounce” off.

A high bounce rate can be a sign of technical site issues, but it can also indicate that you’re creating content that is misleading for users, or doesn’t serve their needs. If your bounce rate on a given page is high, take a close look and try to figure out why.

4. Page Rankings

Stuffing pages full of “SEO keywords” is happily a dead practice, but ranking well in organic search is still a primary goal for most marketers and content creators.

Securing a #1 search result (or even a first page result) is still an inexact science, but creating quality content that users can find in Google results is a primary goal for most. Use a tool like Moz.com to measure performance of your content for key terms of import to your business.

5. Goals

Every website will have different goals—some want users to purchase a product, others want to gain return viewership to monetize through ad sales, while still others want user engagement in service of fostering community.

Whatever your unique content goal is, it’s important to craft messages and content that support your desired end result. If you’re hoping to gain conversion to purchase a product or service, nurture users along the journey by providing content at all stages of the product. If your goal is to have users comment or share content, create a call to action that pushes them to do so.

McLean Robbins is a content strategist, copywriter and digital consultant. In McLean’s course for Mediabistro, Skills in 60: Content Marketing, she teaches how to develop a content strategy, set a plan for new content creation and leverage key performance indicators to inform future content campaigns. Find her at mcleanrobbins.com.

Topics:

Climb the Ladder, Skills & Expertise
Resumes & Cover Letters

5 Resume and Cover Letter Spelling Errors That Could Cost You the Job

Double-check your work to avoid these common, embarrassing and totally preventable mistakes

hand and pen marking errors on a resume
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By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 6, 2016 / Updated March 19, 2026
John icon
By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 6, 2016 / Updated March 19, 2026

You know you’re qualified for the position, but you could derail your chances of being hired if your resume and cover letter contain typos and misspellings—especially if you’re applying for a content or editorial job.

No matter what kind of work you’re going for, you can make sure potential employers focus on your best qualities by keeping your resume and cover letter free of the five common trouble spots below.  

1. Misspelled names. First things first: Since you’re sending a cover letter to a specific person (after all, “To Whom It May Concern” is a big no-no), triple-check the spelling of the recipient’s name. Pay special attention to first names with common variants. (You may be accustomed to seeing Alison spelled with one l, but Allison and Alyson are possibilities too.) If any spelling error will pop out to the reader in neon lights, it’s this one.

2. Misspelled action verbs. Resume-writing experts recommend beginning each bullet point with an action verb, but several of the most useful ones (achieve, acquire, analyze, guarantee, liaise, synthesize) are frequently misspelled. Keep a master list of any verbs that regularly give you pause, and add relevant adjectives (knowledgeable, necessary, noticeable) and nouns (acquisition, calendar, commitment, privilege) for good measure. Update your list as needed—and consult it often.

3. Incorrect verb tenses. Speaking of actions verbs, the ones you list for your current position should appear in the present tense (“Lead monthly workshops”). Action verbs describing your former jobs should be in the past tense (“Led monthly workshops”).

4. Mixed-up homophones. Homophones are words that sound alike but have different spellings and meanings. The spellings of the words below seem straightforward—which may be the reason we gloss over them when scanning our work for errors. Take advantage of the “find” function of your word-processing software to hunt down and highlight every instance of the words listed. That way, you can double-check that you’re using each one correctly.

You’re/Your You’re is a contraction of the words you are. Your is the possessive adjective (which shows ownership) for you. “You’re the best candidate for this position. Your resume makes that absolutely clear.”

They’re/Their They’re is a contraction of the words they are. Their is the possessive adjective for they. “Many qualified applicants applied, but they’re not as impressive as you are. Indeed, their resumes are no match for yours.”

It’s/Its It’s is a contraction of the words it is. Its is the possessive adjective for it. “It’s only a matter of time before the company hires you. You’ll increase its sales tenfold.”

Let’s/Lets Let’s is a contraction of the words let us. Lets is the present tense of the verb let  (third-person singular). “Let’s discuss the perks of this position. Your employee badge lets you into the executive lounge, for one.”

5. Inconsistent spellings of repeated terms. Lock down a style for terms that appear more than once. On your resume, you’ll need to list dates of employment for each position, but dates can be styled in several different ways. The month can be spelled out in full (January 2014), abbreviated (Jan. 2014), or listed as a numeral (01/2014). All these choices are legitimate, but pick one format and stick with it. Otherwise, you’ll risk looking sloppy and haphazard.

Your proofreading strategy:

By all means, run spell-check—but only as your first defense. Spell-check can help you catch typos, but it may not catch mixed-up homophones (see above), and it can’t fact-check the spellings of proper names.

Enlist a member of the grammar police. You know that friend on Facebook who can’t resist pointing out spelling mistakes? Now is the time to use those powers for good. Ask your pal to proofread your resume in exchange for a tasty beverage at a local cafe. Bonus: While you’re there, you can study up on other tricky spellings, such as cappuccino, macchiato, and decaffeinated.

Read your resume and cover letter out loud. When we’re typing quickly, short prepositions (to, of, and for) and articles (a, an, and the) have a mysterious tendency to go missing. Even spookier? When we’re reading quickly, our mind has a tendency to fill in those gaps without our awareness. It’s the literary equivalent of the Bermuda Triangle. Reading aloud encourages us to slow down, so we’re more likely to notice when pesky little words go MIA.

Print out your files one last time before you send them. Whenever we go back into a document to make a change, there is a possibility we’ll introduce a new error. (It’s fun being human, isn’t it?) In addition, auto-correct functions can work lightning-fast, making it easy for random and nonsensical “fixes” to slip by us. As a precaution, always make a clean printout after editing your files. Take a short break to refresh your eyes, and reread your work one last time. The file is ready for attachment only when the last printout is mistake-free.

Topics:

Get Hired, Resumes & Cover Letters
Productivity

Get More Done With Less Effort: Smart Productivity Tips That Work

Become a productivity pro with these clever ideas to maximize your workday—and your job search

Get More Done With Less Effort: Smart Productivity Tips That Work
By Laura Montgomery
3 min read • Originally published April 7, 2016 / Updated March 19, 2026
By Laura Montgomery
3 min read • Originally published April 7, 2016 / Updated March 19, 2026

How to Maximize Your Workday published on The Executive Education Navigator blog.

How can we manage our tasks and responsibilities more quickly and effectively? Personal productivity expert Robert Pozen has made it his mission to help executives develop answers to this question. Pozen is a senior lecturer at MIT Sloan School of Management, a senior research fellow at the Brookings Institution, and author of the book Extreme Productivity: Boost Your Results, Reduce Your Hours.

“I’ve found very few people who find they’re particularly productive,” Pozen reports, even when it comes to senior managers in highly successful institutions.

He adds that the participants in his exec-ed courses generally fall into one of two categories: “There are the people who view themselves as inefficient procrastinators—some are what I call ‘heavy-duty procrastinators,’ who can’t start anything till day before,” he explains. “And then there are those who view themselves as pretty efficient, but they’re encountering difficult workplace issues and having trouble getting through the things they have to do.”

For both inherent procrastinators and those facing external obstacles to productivity, Pozen points to three key areas where leaders often need help in using their time more effectively:

Deal With Email
Doesn’t it feel like we spend most of our life on email? Pozen’s approach is that, really, only 20 percent of all emails require a response. It’s best to deal with those messages right away and file the rest.

Delegate
People who make it to the C-suite do so because they’re huge producers and tend to be believe they are the best person to do certain strategic tasks. The key, though, is to spend your precious time on tasks that can only be done well by you. The rest can and should be delegated.

Keep Long-Term Goals in Sight
Execs often shuttle from one meeting to another without relation to their own ultimate objectives. Managers should learn to systematically prioritize their yearly goals and integrate steps toward these into their weekly schedule.

Try These Practical Exercises
Whether at the office or in an exec-ed classroom, the most important thing is to actually put productivity principles into practice. Here are two tips from Pozen’s course that you can try yourself:

Read Faster by Reading Less
“It’s possible to speed-read 2,000 words a minute, but my view is you can’t retain that,” explains Pozen. “You can structure your reading to concentrate only on the most important things.”

Make Tentative Conclusions Before Big Decisions
“If you spend two months researching an issue before making a decision, you’ll waste time gathering irrelevant facts and may miss critical issues. Start ruling out options after just two days and keep making tentative conclusions to focus your research and make better decisions faster.”

So, has this productivity guru mastered all his own techniques for himself? “I advise people to just look at email once an hour, and skip over stuff that isn’t important,” Pozen admits, “but I sometimes find myself checking mail every 15 minutes or half hour—even though I know it’s not the right thing to do!”

Laura Montgomery is an independent higher-education consultant.

The Executive Education Navigator is a first-of-its-kind search and discovery tool launched by The Economist Careers Network to aid executives’ search for their ideal executive education programs. Its blog includes posts on career hacks and industry trends.

Browse executive courses on personal productivity. For a quick introduction to productivity techniques, consider a Mediabistro online course on project management.

Topics:

Be Inspired, Productivity
Networking

How Social Media Can Help — or Hurt — Your Job Search

Learn why social media matters, and how to make the most of it, using #MBJobChat

Find a job with social media
Katie icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
1 min read • Originally published April 7, 2016 / Updated March 19, 2026
Katie icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
1 min read • Originally published April 7, 2016 / Updated March 19, 2026

Some 93 percent of recruiters review a candidate’s social media profiles before making a hiring decision. Can your online presence stand up to the scrutiny? We’ll help you get there when we team up with the in-house recruiters of @CNNCareers on Thursday, April 14 at 2 p.m. ET to host our very first Twitter chat!

Join us for the hour as we chat with CNN Recruiters and job seekers like you to discuss what recruiters search for on social media profiles, what digital skills hiring managers are looking for, how you can best present your digital skills to recruiters, how to use digital platforms to score your next media job and more.

Who: @Mediabistro, @CNNCareers and YOU

What: #MBJobChat

Where: twitter.com/Mediabistro

When: Thursday, April 14 at 2 p.m. ET/11 a.m. PT

Special Bonus for Our Favorite Q&As
Mediabistro is coming to Instagram in May! If we retweet your awesome answers or questions during the chat, we’ll give you early access to our Instagram account so you can get in on the fun before everyone else.

Topics:

Climb the Ladder, Networking
Job Search

How to Optimize Your Social Profiles to Attract Job Offers

The #WeekendJobSearch Assignment #3: Update your LinkedIn, give everything else a good scrub

Woman updating her LinkedIn page
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026

Congrats! You’ve made it to week 3 of the #WeekendJobSearch, our ongoing series that breaks the whole job-search process into 13 totally doable to-do items.

Last week, we set you up for job-search success with a goal and way to track your progress. (If you’re just jumping in now, check out week 1, when we started small and purged old job-search materials.)

This week, we’re focusing on cleaning up and optimizing your social presence to make them as professional and attractive as possible. This means making sure your online presence attracts and impresses hiring managers, and does absolutely nothing to scare them away.

The #WeekendJobSearch Assignment #3

Clean Up Your Social Media Presence

1. Refine Your LinkedIn Headline
To grab a hiring manager’s attention on LinkedIn, reel them in with your headline that:

  • Is specific to your profession
  • Includes your focus within the industry
  • Has a little personality

Let’s say your previous headline was “Content Marketing Manager.” A good refinement: “Content Marketing Manager Specializing in Launching Digital Campaigns. Frequent Tech Marketing Conference Panelist.”

If you’re unemployed, keep your desired position in the headline so you don’t get passed up by recruiters. So rather than “Currently seeking marketing opportunities,” consider “Content Marketing Manager Seeking New Opportunities.”

2. Update Your LinkedIn Summary
The goal for your summary is to engage a recruiter or hiring manager with your experience, passion for the industry and your personality. (Need inspiration? Check out these stunningly good LinkedIn profile summaries.)

Take some time now to update and proofread your summary section. Also, research other people on LinkedIn in your profession and see what they’re doing to stand out. And don’t be afraid to ask friends or colleagues for feedback on your new summary.

3. Clean Up Your Social Channels
You know the rules here: Go through all your social channels—Facebook, Instagram, Twitter—to check there’s nothing that would dissuade a hiring manager from considering you.

A quick checklist:

  • Wherever possible, set your settings to private.
  • Go through your photos and remove anything that shows you holding a drink, partying or doing anything offensive or unprofessional.
  • Scroll through your tweets and posts, removing anything that speaks negatively about a previous employer, about another person or is complain-y.
  • Take a minute to re-tweet or share something exciting going on in your industry to show you’re on the pulse of current trends. Keep up this habit!

And that’s week 3! Now on to Assignment #4, when we’ll help you discover your top companies so you can start to really hone your job search.

  • Start from the beginning: #WeekendJobSearch Assignment #1
  • Share your progress on Twitter: #WeekendJobSearch

Topics:

Get Hired, Job Search
Advice From the Pros

Dan Lyons on Leaving Journalism for a Tech Startup — and What He Learned

Dan Lyons talks to Fresh Air about going from reporting to tech

Dan Lyons new book cover disrupted
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026

After being laid off from Newsweek as a tech writer at 52—with a wife and two kids, no less—Dan Lyons took this as an opportunity to break into the field he’d been covering for years: tech start-ups.

Joining marketing software start-up Hubspot as the oldest employee at the time, Lyons quickly found the frat- and cult-like culture to be much more than he had bargained for, and he writes all about it in his brand-new memoir, Disrupted: My Misadventures In The Start-up Bubble.  

Dan’s motivation for joining the tech-start-up culture was simple. He saw how media and tech were changing and wanted to get on board:  

“[T]here’s a sense in the media business—and I share this sentiment—that technology is really reshaping the media business. And I kind of thought, I want to get in on that. I want to get in on how the media business is changing, how people are telling stories in new ways. And the tech guys, in many ways, are doing a better job of that. Microsoft has a thing called Microsoft Stories now that is really a phenomenal publication, and it just happens to be funded by Microsoft. So there’s that too. You realize that if you’re in the media business, technology is fundamentally what’s driving the change in that business. And so I thought it would be a way to learn that.”

Lyons spoke about his career transition this week with Fresh Air’s Terry Gross. It’s compelling listening for anyone with a journalism or editorial background who has made or is contemplating making a switch into content marketing. It’s also worth checking out if you’ve ever dreamed of working in TV; Lyons is a writer on the HBO show Silicon Valley, too.

Laid-Off Tech Journalist Joins A Start-Up, Finds It’s Part Frat, Part Cult

Topics:

Advice From the Pros, Be Inspired
Skills & Expertise

Essential Steps to Building a Personal Brand That Advances Your Career

Here’s how to go beyond social media to hone how the world sees you

businesswoman giving a presentation
By Laura Montgomery
3 min read • Originally published April 12, 2016 / Updated March 19, 2026
By Laura Montgomery
3 min read • Originally published April 12, 2016 / Updated March 19, 2026

Personal Brand Is More than Your Digital Presence published on The Executive Education Navigator blog.

When you think about brand identity, what most frequently comes to mind will be a company logo, overall business reputation and the products associated with a business. Yet one of the most important brands you can focus on to support your company and your career is yourself.

Ultimately, people want to do business with people. With today’s plethora of digital communication and social media platforms, it’s easier and more impactful than ever before for an individual leader to publicly define and communicate his or her personal brand. The main challenge for many leaders is defining what their personal brand is and communicating it in an authentic and consistent way.

Personal brand is more than your digital presence

“Personal brand is commonly mistaken as the direct equivalent of what your social media and digital presence is. But it goes far beyond that,” says Craig Fisher, head of employer brand at software giant CA Technologies and CEO of TalentNet LLC, a social business strategy firm. Personal brand is not just about self-promotion or being visible online, Fisher explains, “it’s identifying who you are as a leader, how you treat people, how you want to be known—in and out of the office.”

In this way, personal branding is closely connected to principles and processes of using effective storytelling to become a better leader. “For many leaders, when they really look back at their personal history, it turns out that every single thing they’ve done since high school has, in some way, led them to where they are now,” says Fisher. Crafting and communicating that story in an open and transparent way is the foundation of your personal brand.

Three tips for communicating your personal brand

Once you’ve taken the essential first step of identifying the common threads and underlying themes of your leadership career, it’s time to communicate that story. Fisher offers up three pieces of advice for anyone aiming to strengthen his or her personal brand.

1. Practice with a person you trust.

Work with someone who sees you from an outside perspective, and talk to them about yourself as if you were talking to a good friend. Note the way you speak in the first person, in a way that’s direct and less formal than you might typically use with colleagues in the workplace. Try to incorporate that style and tone into all your communications, both in person and online.

2. Pick your platform.

When you’re taking your personal brand public, you don’t have to be everywhere. Choose a medium that you feel comfortable with. If you’re a visual communicator or want to transcend language barriers, use photography—like Facebook COO Sheryl Sandberg, who uses Instagram to support businesswomen. For great writers, text-based platforms like personal blogs or Twitter might be the right place to publish.

3. Balance intimacy and privacy.

Part of creating an authentic personal brand often means giving the public a glimpse into your personal life. This can seem scary at times, but it’s possible to do both effectively and safely. Fisher suggests, for example, that you can tell a story about your family life while still protecting your privacy—by referring to your kids by numbers rather than names.

Your clear and authentic personal brand and leadership narrative will come in handy in the next time you meet with your board, recruit business partners, or go looking for a new job. The story is what people will remember, so put in the necessary effort to make it a great one.

Laura Montgomery is an independent higher-education consultant.

 

The Executive Education Navigator is a first-of-its-kind search and discovery tool launched by The Economist Careers Network to aid executives’ search for their ideal executive education programs. Its blog includes posts on career hacks and industry trends.

Browse executive courses on personal branding. For a quick introduction to taking charge of your personal brand consider Mediabistro’s Skills in 60: Create a Killer LinkedIn Profile.

Topics:

Climb the Ladder, Skills & Expertise
Job Search

Spring Job Search: Fresh Career Advice to Help You Get Hired

Ditch the to-do list, welcome change and up your social skills

Businesswoman at her desk
Valerie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published April 12, 2016 / Updated March 19, 2026
Valerie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published April 12, 2016 / Updated March 19, 2026

As spring continues to warm up, so do companies’ plans to hire. Check out new listings on our job board, and read these new career-advice articles to help you turn up the heat on your job search.

1. Reframe the way you think about failure.

Next time you fail at something, remember it’s a stepping stone to success. Everyone fails sometimes, even the most successful people. “I think our resilience is dramatically improved when we trust that often out of the biggest heartbreaks come the best things in our lives,” Arianna Huffington shared with Business Insider.

2. Job seekers can look forward to more perks and benefits, and maybe returning to former employers.

What’s in the cards for hiring in 2016? More perks and benefits, recruiting via social media and workplace flexibility, according to this forecast from Fortune.

3. Here’s how to power your job search with social media.

We’re sure you know that social is where it’s at for job searching, but you might not be taking advantage of all the tools out there to learn about companies, career arcs and trends. Get yourself up to speed with the latest tips and tricks, courtesy of this super-helpful list from Time.

4. Hey interviewees: If your question for the interviewer isn’t about the job or your performance of the job, don’t ask it.

In the interview, asking “How many sick days do I get?” will more than likely turn off the hiring manager—and that’s not all that can ruin your chances of that sweet potential gig. For a complete list of what to avoid asking come interview day, check out this Fast Company cheat sheet.

5. Toss the to-do list, carry a notebook and make it home for dinner.

Ultra-successful people are different from you and me: They’ve got their daily routines and behaviors mastered. Learn from their secrets, and use them to power your job search, with this LinkedIn article.

6. Job search stalled? Get back in gear with this career advice.

The process of applying for jobs is, unfortunately, much more involved than just turning in applications. Learn fool-proof ways to maximize your chances of getting a job offer with this tip sheet from U.S. News and World Report.

7. Leave work for an interview without being super-obvious.

It’s never easy getting off work for an interview, but Business Insider’s Ask The Insider columnist Ashley Lutz tells you how to do it without getting canned.

8. Here are the companies where millennials want to work.

Do you dream of getting an offer from Google, Netflix or Apple? You’re not alone: These are among the 10 companies at which workers ages 18 to 34 would love to land, according to YouGov.

9. Use keywords, keep your profile up to date and get ready for your video interview closeup.

Including keywords in your applications, keeping your socials current, being camera-ready for video interviews and looking for an inside connection: They’re all part of the latest techniques outlined in this New York Times article about job searching in the digital age.

10. Hey, employers: Guess who’s to blame for that interview crashing and burning?

Interviewers who go through the motions and stick to a script instead of having a human conversation can scuttle what should be a key point of contact with a candidate. Forbes career contributor Liz Ryan outlines another way to interview potential hires.

Topics:

Get Hired, Job Search

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