By Shea Bennett on April 18, 2014 12:00 PM
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Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.
That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans. But which teams are faring best?
Today’s sports enthusiasts have so many more options than they would have had ten years ago. Whereas it used to be about armchair coaching or bumping shoulders with fellow supporters at the bar, today it’s about being in conversation with your team and it’s supporters en masse. The Indian Premier League (IPL)’s latest partnership with Twitter will bring that kind of globally connected experience to cricket fans around the world.
Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
Did you know that there are over 1.4 billion smartphones in active use around the world?
That’s a phone for every 4.5 people, and 76 million of us use our devices to log on to Twitter each and every day. But impressive as that stat is, it pales in comparison to the vast quantities of data that are consumed by our phones every 24 hours, including 27 billion SMS text messages, 189 million app downloads, 12 billion calls and $1.1 billion in daily mobile payments.
An analysis of the top 10 universities in the UK shows that it doesn’t necessarily take a lot of tweets to engage students on social media – on average, they only tweet four times per day.
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