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Local News Readers Share More Stories on Social Media [STUDY]

Local News Readers Share More Stories on Social Media [STUDY]

People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

96 percent of millennials (aka, Gen Y) use at least one social network in Australia, and 74 percent of all consumers look to social media sites to guide their purchases, reveals new data.

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67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

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This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes the 7 elements of an optimised Twitter profile, a look at how marketers are using social media for business, a visual that discovers who owns social media, a social media cheat sheet for users and the good (and bad) of social media marketing.

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3 Steps to Improve Your Writing on Twitter

3 Steps To Improving Your Writing On Twitter

Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Social Media Jobs: Urbanful, WorkingWomen.com, PMC Studios

This week, Urbanful is hiring a social media manager, while WorkingWomen.com needs a social media-savvy web editor/writer. PMC Studios is seeking a social media coordinator, and WHYY is on the hunt for a social media strategist. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

urbanful130

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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Twitpic Will ‘Live On’ as Mystery Buyer Emerges

Twitpic Will 'Live On' as Mystery Buyer Emerges

Earlier this month we reported on the news that Twitpic had decided to shutdown on September 25th, largely because of a trademark conflict with Twitter.

Now, the company has tweeted that it won’t be closing down after all, having been acquired by an unknown third party.

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