Social media is more prevalent than you might think in Africa – it is, after all, the world’s second-largest continent.
New research by strategic communication agency Cerebra examines the social media and social business practices of Africa’s top 200 companies, ranked according to revenue.
One in four people worldwide will use social networks in 2013, a rise to 1.73 billion social media users from 1.47 billion in 2012.
What’s more, this global social audience is expected to jump to 2.55 billion within the next five years. But how exactly does this global group break down in terms of social network affinity?
Continuing their successful expansion across the region, IMS, Latin America’s largest independent digital agency and the exclusive ad sales partner of Twitter in the region, has launched Twitter sales in two new South American markets: Peru and Ecuador.
New research from mobile tech company StepLeader shows that adult US smartphone owners are increasingly turning to mobile apps and social media to consume local news.
When you’re on the beach this summer, you might want to know which social networks the various people around you are most active on.
With the handy infographic below, created by Italy’s GrimmSolutions, you can do just that.
Digital detox vacations have surged in popularity lately, yet 57% of people would not give up social media on vacation even for a 25% discount on their hotel stay.
If you fall into the latter category, you might want to take a look at booking a stay at what is likely the world’s very first Twitter-themed hotel: Sol Wave House in Majorca, one of Spain’s Mediterranean Islands.
Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.
Now embattled department stores (looking at you, J.C. Penney) find their customer bases crumbling as they struggle to prove their social savvy.
Web developers and content publishers alike rely increasingly on content management systems to streamline online content.
Pittsburgh-based web design and development firm Yellow Bridge Interactive created the infographic below to summarize the most popular CMS of 2013, and provide a breakdown of the top widgets and social media buttons incorporated into the CMS of top web pages.
A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies.
The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.
Popular stationery web shop and blog Wedding Paper Divas conducted a survey to determine how prevalent sharing wedding details has become on social media.
Survey says: very prevalent.
From checking into venues on Foursquare to live-tweeting and posting real-time Instagrams, modern wedding guests take an active part in documenting the wedding experience online.
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