Sometimes, tweeting can feel like you’re sending dispatches into the Internet abyss. After all, every couple days, over one billion tweets are sent across the social network. So how do you ensure that your tweets travel as far as they can? First, make sure you’re not committing one of these common rookie mistakes:

3. You don’t have the right followers

When it comes to Twitter, it’s not just the quantity of your followers that counts but also the quality of your followers. “The more influential followers you have, the more likely you are to get to retweets,” said Sree Sreenivasan, Columbia University’s chief digital officer and a digital media professor at its journalism school.

Your followers’ followers can actually have a profound impact on the distance your tweets can go. “Think about the folks that are following you and who are following them,” Sreenivasan said.

Get four more tips in The Real Reason You’re Not Getting Retweeted.

– Mona Zhang

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Jay Mohr, host of the eponymous show on Fox Sports Radio, is closing in on 250,000 followers for @jaymohr37. Besides having such a large following, his listeners on social media are engaged and find ways to creatively mention his sponsors in their tweets. In the latest installment of Mediabistro’s So What Do You Do? Mohr shared why people shouldn’t live in fear of Twitter.

“I would say the golden rule of Twitter is you cannot ever respond to somebody saying something negative to you,” he said. “It took me a good three years to learn that, and, even still, I’ll start to type something and be a sentence or two in before I realize, ‘What am I doing? Why am I answering this person?’ I’ve blocked about 3,000 people. I’ve made Twitter this ivory tower of Babel where people only say nice things about me.”

Read the full interview in So What Do You Do, Jay Mohr, Comedian and Fox Sports Radio Host?

– Mona Zhang

After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV,  a family- and faith-oriented Web network, after bonding with her Twitter followers.

“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,”  she told Mediabistro in the latest installment of So What Do You Do?.

“Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community. We launched on Easter Sunday and already have over half a million views online.”

Read the full interview in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?

– Nicholas Braun

With 20 years of experience, AllThingsD’s Kara Swisher has seen more than her fair share of digital scandals. However, she says, when it comes to social media firestorms, the recent lashing blogger Adria Richards took after she tweeted about sexual harassment at a tech conference was an unfortunate one for all parties involved.

“It’s a terrible, terrible situation. Most of all, it’s an interesting issue regarding what social media can do right now,” said Swisher. “I’m not clear she should have published their pictures. I don’t know. It’s a great debate [around] what should have happened in that situation. When you’re irked by somebody in a car next to you, do you tweet a picture of them swerving into your lane?… But now you have these tools that amplify your voice. The question is how much amplification should you be doing?”

Read the full interview at So What Do You Do, Kara Swisher, Co-Executive Editor of AllThingsD.com?

– Nicholas Braun

Extend your social media impact and collaborate with experts in our Social Media Marketing Boot Camp. Save $100 with our early bird rate. Don’t miss out—this special rate ends tomorrow.

Each week, we’ll discuss essential topics with social media thought leaders that will help you develop a cohesive marketing strategy and amplify your presence across Facebook, Twitter, Instagram, and other social media platforms.

Presenting at Social Media Marketing Boot Camp:

Brittany Binowski community editor The Huffington Post Daniel Kim founder Red Mango Rachel Fershleiser literary and nonprofit outreach Tumblr Matt Wurst director of digital communities 360i Amy Webb CEO Webbmedia Group Mark Seeley interactive marketing executive Serino Coyne Sarah Grace McCandless director of social media strategy Swift Collective Tammy Tibbetts president, founder She’s the First Ryan Crowe social media strategist Stealth Creative Jonathan Espinosa social media marketing specialist Inside Network Jim Hopkinson blogger, digital strategist The Hopkinson Report Summer Krecke director of content strategy Digital Brand Architects Simon Schatzmann  CEO Zeus Media Victoria Reitano social media producer

Read more about our speakers and view the full program on our event site.

We now offer two registration options: You can enroll in the complete 8-week program or participate in individual sessions for just $95 each.

Social marketing success is just a click away. Register today and save.

Here at Mediabistro, we talk to employers and job seekers everyday and have heard that the interview process can be daunting for both parties. Sometimes it’s hard to ask the right questions during an interview and there’s always one that leaves a candidate scratching his or her head. So, employers, we want to know: What interview question stumps your candidates every time?

Enter our contest for the chance to win a free 3-job posting package on the Mediabistro job board (worth $717!). All you have to do is follow @Mediabistro and tweet us your answer in 140 characters or less.

Include #InterviewQ and you’re in! The winner with the answer that stumps us the most will be announced on Friday, November 30 at 12:15 pm ET via our @Mediabistro Twitter account. Good luck!

The Mediabistro job board is the best place to find top media candidates for your open positions. Companies like Google, Amazon, and AOL post with us — you should too!

CBS Sunday Morning correspondent Mo Rocca gets a lot of latitude when it comes to picking his stories. From Columbus Day, to the Electoral College, to men who dye their hair, Rocca says his job “is basically like going back to college and taking only electives.” In the latest Mediabistro interview, he tells how he used Twitter to pick and research a story.

Read more

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20. Read more

For Mark Luckie, manager of journalism and news at Twitter, landing a social media job requires more than just knowing how to tweet or post a status update. In his interview with Mediabistro, Luckie shares advice to social media job seekers, telling them to show off their skills in a portfolio.

“Talk the talk and walk the walk. Have some really great engaging social media profiles. Some people say ‘I’m a social media guru;’ then, you look at their Twitter feed and it’s just a bunch of links,” he said. “So, it’s really about showing ‘What’s different about me? What am I doing on Twitter, Facebook, Instagram? How am I using the ecosystem of social media to really propel my message or the message of others?’”

Read the full interview in Hey, How’d You Become Twitter’s Manager of Journalism and News, Mark Luckie? [AvantGuild subscription required]

Find more great social media jobs on our job board. For real-time openings and employment news, follow @MBJobPost.

– Andrea Hackett

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started. Read more