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Lauren Dugan

Lauren is the former editor of AllTwitter and continues to contribute regularly. Follow Lauren on Twitter at @lauren_dugan.

How to Use Bitly to A/B Test Your Tweets

How to Use Bitly to A/B Test Your Tweets

If you have no clue why some of your tweets get dozens of clicks, retweets and replies while others seem to fall on deaf ears, you might want to try a more scientific approach.

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Are You Suffering From ‘Twitter Psychosis’?

Are You Suffering From 'Twitter Psychosis'?

If you’ve suspected that your hours upon hours of staring at your timeline might be bad for you, you’re about to be vindicated: There’s a new psychological disorder on the books, and it’s apparently caused by too much Twitter.

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100 Years Later, Twitter Account Reenacts WWI

100 Years Later, Twitter Account Reenacts WWI

One hundred years ago, on June 28th 1914, World War One began with the assassination of the Austrian Archduke Franz Ferdinand. To ensure we remember the sacrifices, hardships and historical significance of that time, a group of students has created a Twitter reenactment of the first Great War.

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2.8 Million Twitter Users Are Australian [STUDY]

Australians Account for 2.8 Million of Twitter's Users [STUDY]

A new study shows just how popular the 140-character network is Down Under.

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Puma to Be First to Test Twitter’s ‘Flock to Unlock’ Ad Program

Puma to Be First to Test Twitter's 'Flock to Unlock' Ad Program

Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.

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5 Ways Twitter Could Improve Lists

5 Ways Twitter Could Improve Lists

Do you use Twitter lists? You absolutely should – they are one of the most powerful ways to slice and dice the hundreds of millions of tweets sent per day into manageable, relevant segments. However, lists haven’t been updated in any significant way for years, and Twitter is missing out on a huge opportunity.

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Why Now Is the Time for Your Brand to Start Posting Video on Twitter

Why Now Is the Time for Your Brand to Start Posting Video on Twitter
We might not all be cozying around a smartphone for family movie night, but mobile video is rising in popularity nonetheless. And Twitter’s latest announcement should motivate any brand that isn’t tweeting videos to fire up the digital camera.

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Can Twitter Shaming Prevent Bad Parking?

Can Twitter Shaming Prevent Bad Parking?

Can public shaming get people to do a better job parking their cars? A new Twitter movement says “yes.”

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Judge ‘Very Impressed’ by Live Tweeting From Courtroom

Judge 'Very Impressed' by Live Tweeting From Courtroom

A Nova Scotia judge is welcoming Twitter into his courtroom with open arms.

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Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

When you get good news, do you quickly take to Twitter to share it with your followers? If you do, you’re not alone: a new study shows that Twitter is used more for good news, while phones are the technology of choice for sharing bad news.

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