Seniors are the fastest growing demographic on the Internet today. Those aged 65 years and over are living longer and actively maintaining healthy lifestyles – and they want to be part of the digital world, too. They have a desire to stay connected to their grandchildren, family, friends and the businesses they love.
As recent stats show, social media use among seniors is on the rise. As little as 20 percent of online seniors were using social media in 2010 – this number has more than doubled to 46 percent today. And while only 6 percent are using Twitter, they are growing quickly, and are a prime target audience for many businesses.