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Shea Bennett

Editor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.

New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

Twitter’s has had a strong working quid pro quo relationship with the major fashion brands for many years now and you won’t find a better example of this than at the major catwalk events that take place at the fashion capitals of the world throughout the year.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.

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29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)

29% use Twitter in Ireland (Facebook: 61%, Instagram: 18%, Snapchat: 22%, Tinder: 6%, Vine: 4%)

Almost one in three internet users in Ireland have an account on Twitter, which ranks as the number two social network in the country, reveals a new study.

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Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter has raised $1.8 billion in the convertible notes offering it announced last week, slightly more than the $1.5 billion we reported on Friday, after higher than anticipated demand.

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This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that more than 8 in 10 social media shares take place on Facebook, a visual which reveals the best social media platform for your business, a study that finds 79 percent of marketers believe social media is the top channel for B2B, a look at how promoted tweets convert better than any other social ad tool and the launch of Twitter’s new ‘buy’ button.

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The Social CEO [INFOGRAPHIC]

The Social CEO [INFOGRAPHIC]

Did you know that the average CEO has 3,900 Twitter followers, 630 Facebook friends and 930 LinkedIn connections?

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This is How Twitter Will Look on Your Apple Watch

This is How Twitter Will Look on Your Apple Watch

Apple’s keynote on Tuesday generated a ton of buzz on Twitter (and everywhere else), with activity on the social network peaking at a heady 32,305 tweets per minute (TPM) when the Apple Watch was unveiled.

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Facebook More Than 10x Bigger Than Twitter in India [STUDY]

Facebook More Than 10x Bigger Than Twitter in India [STUDY]

About 150 million of India’s 1.2 billion people are online, ranking the country third overall behind China and the United States for regions with the most internet users, making it an increasingly significant source of website traffic.

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