Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?
What was your best memory of the Oscars? And did you talk about it live on Twitter?
If so, you’re far from alone. More than 14.7 million tweets about the 86th Academy Awards were shared on Twitter during the Oscars telecast, with conversation buzzing around host Ellen Degeneres (and THAT selfie), nominees Jennifer Lawrence and Brad Pitt, Gravity, Frozen and 12 Years A Slave.
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a Dr Seuss guide to Twitter, a look at why women dominate social media, the 20 most popular brands on Twitter, Twitter’s 10 most-followed users and tips on how unsexy brands rock social media.
Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?
If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.
Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.
As a brand using social media, how quickly do you respond to consumer complaints?
If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.
In less than a decade social media has rapidly grown from a casual way to connect with friends and family to a global e-commerce powerhouse, with brands of all shapes and sizes from all corners of the world using platforms such as Twitter, Facebook, Instagram and Pinterest to grow huge audiences, drive engagement and boost website referral traffic and sales.
Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?
What’s your earliest memory of social media?
Friendster, perhaps? Or Myspace?
It’s easy to forget that Facebook has been with us for just a single decade, but 47 percent of Americans now cite the social network as their number one influencer of purchases. Twitter opened its doors to the public in July 2006, but 34 percent of marketers have used the platform to successfully generate leads.
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