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Shea Bennett

Editor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn

Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Twitter recently unveiled its latest diversity statistics, which revealed that the company has a 70-30 split of men to women, with that ratio moving to 50-50 in non-technical roles.

But what about tech jobs? Like at many other companies in Silicon Valley, women remain vastly underrepresented in this field, with just one in 10 occupying tech positions at Twitter.

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Katy Perry Thanks Discreet Starbucks Barista With a Tweet

Katy Perry Thanks Discreet Starbucks Barista With a Tweet

Jason King has been a barista at the Embassy Suites Starbucks in Chicago for a little over a year, and says he likes working there because it’s a good place to meet interesting people.

“You never know who you’ll meet,” says Jason. “Former President Bill Clinton, Christian Slater and Mila Kunis have all come in here. I was just telling my mom the two people I really want to meet are David Bowie and Katy Perry.”

On Tuesday, August 12th, King was working his shift as normal when he say the name “Katheryn” on a cup. He looked up at the customer, smiled, then realised that she looked very familiar.

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Twitter Adds New Features For Verified Users (Average Joes Need Not Apply)

Twitter Adds New Features For Verified Users (Average Joes Need Not Apply)

Twitter started verifying users back in 2009, largely to combat the problem of impostor accounts and to establish the authenticity of key individuals and brands on the platform. It’s a fairly simple system that (bar one or two hiccups) works: any account with a blue verified badge on their Twitter profile is a verified account.

This week Twitter launched two new features for verified users: notifications when another verified user follows them, plus the option to filter their followers so only verified users are visible on iOS.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

Twitter launched its Promoted Tweets marketing products back in April 2010 to much fanfare (and more than a little hyperbole). While the platform took a little while to find its legs, a new study has revealed that almost four in five U.S. marketers have now used Promoted Tweets in their advertising campaigns, despite paying more than twice what they were just six months ago.

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Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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New From Twitter: Promoted Video

New From Twitter: Promoted Videos

After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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