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Shea Bennett

Editor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

Twitter launched its Promoted Tweets marketing products back in April 2010 to much fanfare (and more than a little hyperbole). While the platform took a little while to find its legs, a new study has revealed that almost four in five U.S. marketers have now used Promoted Tweets in their advertising campaigns, despite paying more than twice what they were just six months ago.

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Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]

The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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New From Twitter: Promoted Video

New From Twitter: Promoted Videos

After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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23 Million of Twitter’s ‘Active Users’ are Bots

23 Million of Twitter's 'Active Users' are Bots

Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.

Which meant that almost 40 million Twitter users were never served ads.

Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.

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Yahoo News ‘Hacked’ on Twitter, Sends Panicked ‘Ebola Outbreak’ Tweet

Yahoo News 'Hacked' on Twitter, Sends Panicked 'Ebola Outbreak' Tweet

The official Yahoo News Twitter profile (@YahooNews) was allegedly “hacked” * on Sunday night, with the account then used to send a chilling tweet about the Ebola virus.

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Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

After a negative experience with a brand or retailer, have you ever taken to Twitter to complain?

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