By Shea Bennett on August 14, 2014 12:00 PM
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Shea BennettEditor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn
By Shea Bennett on August 14, 2014 9:00 AM
Twitter launched its Promoted Tweets marketing products back in April 2010 to much fanfare (and more than a little hyperbole). While the platform took a little while to find its legs, a new study has revealed that almost four in five U.S. marketers have now used Promoted Tweets in their advertising campaigns, despite paying more than twice what they were just six months ago.
By Shea Bennett on August 13, 2014 3:00 PM
The consumer experience has changed. Instead of one visit to one store, customers now undertake a fragmented journey across a series of channels and devices. Two thirds of online shoppers say they have recently made a purchase that involved multiple channels, and sales involving social networks have seen an incredible 357 percent increase since last year.
By Shea Bennett on August 13, 2014 12:00 PM
By Shea Bennett on August 13, 2014 9:00 AM
By Shea Bennett on August 12, 2014 3:00 PM
By Shea Bennett on August 12, 2014 12:00 PM
Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?
Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.
By Shea Bennett on August 12, 2014 9:00 AM
Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.
Which meant that almost 40 million Twitter users were never served ads.
Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.
By Shea Bennett on August 11, 2014 3:00 PM
By Shea Bennett on August 11, 2014 12:00 PM