In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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Continuing their successful expansion across the region, IMS, Latin America’s largest independent digital agency and the exclusive ad sales partner of Twitter in the region, has launched Twitter sales in two new South American markets: Peru and Ecuador.

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Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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In May, we shared the news of the beta launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized.

Today, Twitter announced that the platform has been so successful, it’s shifting out of beta mode and is now available in the U.S. to all advertisers running national television commercials.

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Over the weekend, Twitter co-founder Biz Stone made news for something other than his mystery startup Jelly.

Biz wrote a post on Medium expounding an idea for Facebook that could net his one-time competitor $1 billion/month in revenue.

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Several months after opening an outpost in Brazil, host city of the 2014 FIFA World Cup, Twitter is mobilizing to sell ad packages pegged to the uber-popular sporting event.

Ad Age has it that Twitter will be conducting a blind auction overseen by PricewaterhouseCoopers to sell promoted trends later this month, the first time Twitter has done so.

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This afternoon, Twitter announced that, for the first time, it will be granting advertisers access to users’ email addresses and browser-related information in order to better target promoted content.

Concerned about the privacy of your data? Keep reading.

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In February, Twitter announced its first official Ads API partnerships, designed to make it easier and more effective for marketers to create and manage Twitter ads “that are engaging, relevant and useful” for users.

And now the second wave of partners has rolled out. Let’s take a look at who made the cut.

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According to AdAge, Twitter is developing geo-targeted ads for retailers to help business owners locate consumers “within spitting distance of their stores.”

AdAge claims that the product could be ready to launch as soon as later this year.

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Great news for small businesses, especially if they’re with Chase Bank: Twitter announced yesterday that it is teaming up with Chase to gift its 4 million small business customers with a whopping $1 million in free advertising on the platform.

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