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Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year.

Gains are gains, and Twitter’s slice of the mobile ad pie has been slowly growing year-on-year. Unfortunately, it’s simply not growing fast enough: already a distant third behind Google and Facebook, eMarketer expects Twitter to also fall behind Yahoo in 2015.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Puma to Be First to Test Twitter’s ‘Flock to Unlock’ Ad Program

Puma to Be First to Test Twitter's 'Flock to Unlock' Ad Program

Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.

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NFL To Expand Its Twitter Presence With Amplify

nfl football twitter

The NFL is expanding its position within Twitter’s Amplify program, looking to increase exclusive content and compliment its live, televised football games.

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Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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World’s Largest Ad Firm To Double Its Twitter Spend

World's Largest Ad Firm To Double Its Twitter Spend

In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.

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Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Do you get frizzy hair when it’s humid? Well you’re in luck. Thanks to a new partnership between Twitter and The Weather Network, you could a see timely 140-character ad for de-frizz serum when the weather changes.

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Twitter Partners With Ad Dynamo, Expands Ad Products In South Africa

Twitter Partners With Ad Dynamo, Expands Ad Products In South Africa

Twitter is expanding its advertising offerings in South Africa by partnering with local contextual advertising network Ad Dynamo.

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Twitter Ads Get More Clicks Than Facebook [STUDY]

Twitter Ads Get More Clicks Than Facebook [STUDY]

In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Twitter Launches ‘Click-To-Call’ Button For Direct Response Advertising

Twitter Launches "Click-To-Call" Button For Direct Response Advertising

In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).

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