Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.
10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.
Don’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
In less than a decade social media has revolutionised marketing, lead generation and sales for brands of all shapes and sizes across almost every industry. And this includes small and medium-sized businesses (SMBs), too – indeed, the financially low entry point of platforms such as Twitter and Facebook make than an equal opportunity option for all brands… including yours.
It’s not too late to get onboard. Four out of five SMBs now use social media to engage with customers, with Facebook (85 percent), LinkedIn and Twitter (59 percent each) leading the way, and just 4 percent of SMBs say that they are not likely to use social media at all in the next year.
Twitter’s Canadian office has officially opened its doors, with managing director Kirstine Stewart at its helm.
After a month of behind-the-scenes media action and 10 new employee hires, Twitter Canada is ready to roll.
New York-based startup Dataminr has secured $30 million in private funding from venture capital firms to continue its work mining Twitter for tradable news.
The fundraising round is Dataminr’s third since its founding in 2009 by former Yale University classmates Ted Bailey, Jeff Kinsey and Sam Hendel.
Twitter launched its Certified Products program last August with the goal of bringing “some of the most innovative products and services from Twitter developers to businesses and organizations that need them most.”
The certified badge is basically a stamp of approval from Twitter for an app or platform that symbolizes compliance with Twitter guidelines.
With a recent approval of 11 additional products, the total of Twitter Certified Products now comes to 33. Read on for the full list.
Almost four months after acquiring social TV analytics company Bluefin Labs, Twitter has premiered Twitter TV Ad Targeting.
During an Internet Week presentation, Twitter CEO Dick Costolo introduced Twitter Amplify, a new video content promotion tool that capitalizes on existent Twitter video partnerships with brands like the NBA, ESPN, and Fox.
In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.
As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.
This week, Twitter took things one step further with the introduction of Lead Generation Cards.
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