AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Business

HootSuite Acquires Social Analytics Leader UberVU

HootSuite Acquires Social Analytics Leader UberVU

Yesterday HootSuite announced the acquisition of uberVU, a market leader in the space of social analytics. UberVU’s real-time social media marketing platform is used by over 200 customers, including Fujitsu, S.C. Johnson, and NBC.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Lenders Are Mining Your Social Media Profiles To Help Determine Your Credit Score

Lenders Are Mining Your Social Media Profiles To Help Determine Your Credit Score

Are you looking for a new credit card, or finance on a car? Perhaps you’re taking that first step with a mortgage, or simply want a loan from your bank towards an amazing holiday.

Well, let’s hope your social media behaviour is in good standing, as more and more lending companies are using Facebook, Twitter and other social networks to determine the creditworthiness of a borrower before they make a decision.

Read more

Analysts Downgrade Twitter Stock, While CEO Costolo Has No Idea How Many Users Opt Out Of Ads

Analysts Downgrade Twitter Stock, While CEO Costolo Has No Idea How Many Users Opt Out Of Ads

Shares in Twitter fell 3.5 percent yesterday after Cantor Fitzgerald cut the company’s rating from “hold” to “sell”, based on what Cantor said were excessive valuations.

Read more

Twitter’s Ad Revenue Share Expected To Double By 2015 (Still Dwarfed By Facebook) [REPORT]

Twitter's Ad Revenue Share Expected To Double By 2015 (Still Dwarfed By Facebook) [REPORT]

Twitter’s net share of U.S. digital advertising revenue reached 1 percent in 2013, a nice uptick from just 0.6 percent last year. eMarketer tips Twitter’s slice of this pie to continue to rise over the next two years, reaching 1.6 percent in 2014 and 2.2 percent twelve months later, more than double its current share.

Read more

The State Of Social Business [INFOGRAPHIC]

The State Of Social Business [INFOGRAPHIC]

Did you know that 78 percent of companies have a dedicated social media team, up from 67 percent two years ago?

Read more

Twitter Enjoys Biggest One-Day Stock Rally Since IPO

Twitter Enjoys Biggest One-Day Stock Rally Since IPO

Twitter (TWTR) enjoyed its biggest single-day rise since its IPO in November, with the stock jumping 9.3 percent to $49.14 yesterday.

Read more

Two-Thirds Believe Twitter’s Stock Price Will Drop Over Next 6 Months [POLL]

Two-Thirds Believe Twitter's Stock Price Will Drop Over Next 6 Months [POLL]

Are you bullish about Twitter?

I am, certainly in the long term. But after the success of Twitter’s IPO, which saw the company set a price of $26 per share that soared to $44.90 by the end of the day, the stock has meandered somewhat, and currently sits at $41 and change.

So, what next? Is this a good time to buy TWTR?

Read more

Google To Earn 33% Of Online Ad Revenues In 2013 (Twitter Just 0.5%) [CHART]

Google is poised to rake in a colossal $38.6 billion in online advertising revenues in 2013, equating to a third of all revenues tallied from the ten biggest online advertisers, which is expected to reach a total of some $117.6 billion in 2013, up from $104 billion last year.

Twitter ranks ninth amongst the top online advertisers, with its estimated $600 million in online ad revenues this year accounting for just a half percent share of the overall market.

Read more

Sina Weibo Now Available In Singapore And Indonesia

China’s Twitter, Sina Weibo, recently valued at $6 billion, isn’t slowing down.

The network has expanded to Singapore and Indonesia.

Read more

Facebook’s Head Of Consumer And Mobile Marketing Jumps Ship For Twitter

Twitter has hired Facebook’s consumer and mobile marketing head Kate Jhaveri, who will take on the role of senior director of consumer marketing.

Read more

NEXT PAGE >>