We might not all be cozying around a smartphone for family movie night, but mobile video is rising in popularity nonetheless. And Twitter’s latest announcement should motivate any brand that isn’t tweeting videos to fire up the digital camera.
Shares in Twitter fell 3.5 percent yesterday after Cantor Fitzgerald cut the company’s rating from “hold” to “sell”, based on what Cantor said were excessive valuations.
Twitter’s net share of U.S. digital advertising revenue reached 1 percent in 2013, a nice uptick from just 0.6 percent last year. eMarketer tips Twitter’s slice of this pie to continue to rise over the next two years, reaching 1.6 percent in 2014 and 2.2 percent twelve months later, more than double its current share.
Did you know that 78 percent of companies have a dedicated social media team, up from 67 percent two years ago?
Twitter (TWTR) enjoyed its biggest single-day rise since its IPO in November, with the stock jumping 9.3 percent to $49.14 yesterday.
Are you bullish about Twitter?
I am, certainly in the long term. But after the success of Twitter’s IPO, which saw the company set a price of $26 per share that soared to $44.90 by the end of the day, the stock has meandered somewhat, and currently sits at $41 and change.
So, what next? Is this a good time to buy TWTR?
Google is poised to rake in a colossal $38.6 billion in online advertising revenues in 2013, equating to a third of all revenues tallied from the ten biggest online advertisers, which is expected to reach a total of some $117.6 billion in 2013, up from $104 billion last year.
Twitter ranks ninth amongst the top online advertisers, with its estimated $600 million in online ad revenues this year accounting for just a half percent share of the overall market.
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