Is Twitter trolling us?
And then they go and hire an investment banker who, notably (and which they KNOW we’ll all note!) advises on initial public offerings.
Oh Twitter, you’re better at trolling than 4Chan, you sly devils.
Reputation Institute, a New York-based global private consulting firm, recently conducted an online study among 4,719 consumers to find America’s most and least reputable companies.
The study measured consumers’ perceptions of companies among the 150 largest in the U.S. that they were “somewhat” or “very” familiar with. Forbes has revealed the corporations with the best reputations, which we’ve included below.
But it’s also worth taking a look at how these corporate stars are performing on Twitter. Does success in consumers’ eyes correlate with success on Twitter?
Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.
We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most.
Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either – or they’ll be fired on the spot.
Now read this post to see why that pledge is necessary and to marvel at the extreme insensitivity some people demonstrate online.
American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.
We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?
If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.